Hello Rock Star People,
This is Keith from the marketing team.
I'm once again taking over for Tom today...
He's knee-deep in prep for tonight's real estate investing class.
Can you believe he's been giving that class for over 13 years...
But he always finds a way to keep it fresh.
More on that in a bit.
Our office is turning into a mini sports complex.
First we set up a table tennis table...
and now we're having a mini-golf tournament
That's Allizah from the membership team taking a swing at it. (see pic above)
What's next, indoor skydiving?
For this week I wanted to share a marketing secret.
It's the special sauce or the holy grail in every marketing campaign.
And it's the one thing that the most successful marketers and business owners in the world swear by...
Copywriting!
You might be thinking, "Copywriting? That's just writing, right?"
Wrong. It's so much more.
It's the reason you click "Buy Now" on a product you didn't even know you needed...
It's why you stop scrolling on social media and engage with an ad.
It's what inspires you to take an action.
Think of copywriting as the "language of sales,"
Just like accounting is the "language of business."
More specifically, it is the language of emotion.
Because emotions are what make people buy things or take action.
In my 12 years as a marketer, I've seen copywriting breathe life into marketing campaigns.
It's so powerful, that I'd want my kid to master it above everything else.
So where do you start learning about copywriting?
Sure you could read the Boron Letters by Gary Halbert and The Ultimate Sales Letter by Dan Kennedy
But the fastest way to master copywriting is 'Don’t read about copy. Just read copy'
This is the most fundamental truth about learning copywriting fast…
And the most important step to becoming a great copywriter.
The fastest way to normalize the language of copywriting, is to read it.
Every single day!
You're not just reading, you're active reading.
That is, you read with purpose.
You’ll read with pen in hand, discovering and marking patterns that will make writing your own copy much, much easier...
This activity will shine a light on the secret patterns of the copywriting language, and...
soon they will be second nature to you.
Once you “binge” enough copy, it takes the work out of writing it.
The words will flow from you naturally.
You’ll just know what should come next.
You’ll “see the matrix.”
Go to swipefile.com to access hundreds of real-life copywriting samples...
and start active reading today.
That's all I have for you this week.
Until next time
Your Life. Your Terms.
- Keith
