There are very few people who had a bigger impact on our lives outside of our parents than Dan S. Kennedy. A couple of weeks ago, we got the news that he’s in hospice care and we wanted to record an episode of The Your Life! Your Terms! Show in his honour. He taught us so much about business, marketing, money, wealth and life that perhaps our debt to him can never be repaid. We feel so blessed that he was a mentor to us over the years via mastermind groups, his monthly newsletters, audios, event, courses, conferences and beyond. He was blunt, very to the point and often grumpy (that picture of him is the only we one we have of him smiling with us!) but his intent and heart has always been pure gold. Hopefully, we’re able to pass on some of what we learned from him in these areas. You can pick up any of his books by heading over to Amazon.ca and punching in: Dan S. Kennedy or check out more of the No B.S. Inner Circle business at www.NoBSInnerCircle.com.
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Transcript
Hey, everyone. It’s Tom Kradza. And I’m not sure you know about this, or it’s something that you even really track. But one of our biggest mentors, one of the people who’ve had the most influence in our lives, definitely in the area of business and marketing in that area has been a gentleman by the name an American guy by the name of Dan s. Kennedy. And in August, late August, there, we found out he went into hospice care. And he sent out a note, just explaining that, I guess the end is near for him, and definitely took us by surprise, he’s 64 years old. And we didn’t see this coming. I’m sure he didn’t see this coming. And we put together an episode just to honour him. Really the impact that he’s had on my life and Nick’s life and helping and guiding us through the creation of rock star, we used him as a bit of a sounding board, we were in multiple mastermind groups, where he was the leader of the mastermind group, and we traveled down to the States, and he would have, you know, 1215 different business owners all together. And we would go through things together, just a huge impact on us. And I’m not even really sure that without him, if we were be able to pull all this stuff off. That’s the kind of impact that he’s had on the business side of things. So we just really wanted to record an episode in his honour, share some of the lessons we learned from him, he really changed our thinking and our mindset around everything to do with sales, marketing, advertising, business, building our own mindset around money and creating wealth for our families. And the impact that he’ll have on our families will last will definitely last generations. So yeah, we just want to share his name with you. At this point, in the introduction, I usually share something that we have going on a URL that you can go to to download something, but I think for this episode, if you’ve never heard of him and your interested in marketing or business building or entrepreneurship at all, this guy is the real deal. I would head over to Amazon amazon.ca punching Dan s. Kennedy and pick out almost any of the books that he’s written. One of the more general ones that had a big impact on us as well was trying his no BS time management book. Really cut through the crap on some of the things that we were trying to do around managing our own time and really, really helped us but all his books on on you know, building wealth and using direct response marketing and stuff have have just, I can’t even explain what kind of impact they’ve had on on both of us. So I would head over there. Check them out. And I don’t really know what else to say where we took this. We took the did this episode in his honour. And I guess with that, we’ll just get on with the show.
Are you ready to live life on your turn? Is it time did take charge, real estate, business building, economy, health and nutrition and more. It’s the your life your term show with Tom and Nick Karadza. Are you ready? Let’s go.
Hey, Nick, can you hear me? Yeah, loud and clear. Just talking about paper it’s and you might get you might get Ella your daughter a paper route?
Well, we’ll see. I reached out. So we’ll see if it’s possible. Because I saw the people who were delivering the newspapers, and I told them like, hey, if you ever don’t want this route, let me know because I have two kids, and it’s time to put them to work. So So anyways, they told me that they’re the girls are now going to university or high school I forget one or one or the other. And they might not be doing any more. I
feel like your daughter’s a little on the young side for a paper route.
No, she’s How old is she now? So we nine. Yeah, yeah, yes, that’s right. Yeah,
I did. 13 I was working construction.
I tell her I’m like all you do is you leave if we get this one it’s literally our street. So you just walk out sidewalk up one street to the stop sign cross the street back down the other side. And like it’s just one circle like it’s not a big thing. But it would nice to be you know, for just the responsibility. I just want to tell you the way
I was telling we went go karting yesterday Centennial Park during and tobacco sienna. My daughter’s fallen in love with go karting for some reason. And so we go there yesterday, on the way back, we drive by that hotel, that little two story thing that was that was the first construction site as
I used to be touched with God.
It was Yeah, it’s called some other thing by Marissa, it says, But anyway, I’ll never forget the day like our father said, Okay, I’m going to start working first. I was one convenience store for $3 and 50 cents an hour. He said, you’re not working there anymore. You’re now I need you on construction. He took me he bought a broom. And then he took me to the job site. And he dropped me off with I think I had a little bit of a lunch. He showed me where the wheelbarrow was. And he just pointed to me at like at the super, and said, you just pick up all the garbage here and you take it to that dump box, and he left. And that’s what I did. And the coffee truck came I think I went I sat by myself by the dump box every day. I went and got a little snack at the coffee shop those crappy donuts those two package coolers. Like those
are tasty, tasty, and I
ate those things. And I sat by the door. I had my lunch I sat in the shade of the dump box by myself,
because it’s all like old Croatian men.
Yeah. And I was 13. And I just I worked there all summer. I don’t know what he was even paid. I don’t even know if I was paid for the free. I don’t think so. But I was 13. But anyway, the reason I wanted you to talk about the paper there for a second, I don’t know if I ever told you this. And we’re going to get to the Tim Kennedy’s topic that we want to discuss here in one second. But the paper route. I don’t know if you know this, I was delivering the Mississauga news. The guy before me lost the paper route because they found he was just going to the sewer and throwing all the papers down the sewer every week. So they you know,
I do remember that they
told Yeah, they pulled the paper route from him. I end up somehow getting this Mississauga newspaper route. And we miss sucking us worked is that like half the deliver half your root was basically free. Half the people paid and they got the wisdom is sucking us every Wednesday, and then the Friday and whatever else or was but they got the big Wednesday edition every week because they paid for it. I remember that. But then the other half of the route you were supposed to randomly choose who got it who didn’t get it because they weren’t paying for it. So they got it some weeks. They weren’t supposed to get it other weeks. It was kind of confusing. I was kind
of like a sales process to
that. Was there ever sales process? Yeah. And then I had to go collect money from the people who are I went with I went with you sometimes I
remember. I remember one of the houses on our street, there was always a pain in the butt to collect from to
Okay, so this lady and I’m pretty sure it must be this person because I was always petrified anyway to collect the money. I was scared. And I don’t know, just ask for money was scary. And I went to this lady and for whatever reason for a couple weeks or months, she could never get her I think I probably didn’t go after I probably went once every two weeks. And then she was behind like I think three months. And that might have been a total of like $8 for the message. Like some small amount of money. But I went to her and she just lost it on me. She likes furry dog you get out of here. You haven’t been here in three months. I’m not gonna pay you for this. And I remember going home I guess I was upset or something. And it wasn’t our dad to help me out as our mom. She came kind of storming out to support me and we went back to the house and she made me go back to the house and knock on that door and ask for the money again with her standing behind. I don’t remember that. Yeah,
yeah, I was petrified. And I guess the lady when she saw her mom there, she ended up paying but she still gave me the evil eye and hated my guts. And I don’t think I ever delivered a paper again to her house.
And I hated the good for Mama. She made you go do it. You know
what I mean? You know what, that’s how I remember it. Maybe that’s how I want to remember it like maybe she went and collected.
But I’m pretty sure I had to go face my fears and collect the money.
I remember when we were doing the Toronto Sun It was your paper route. But it was miss it wasn’t paying as much with the Toronto Sun. We were we had those apartment buildings, apartment buildings. And then one of us would hold the door the other would run around and drop it in front of the thing.
Yeah, you mean the elevator? Dell? Sorry. Yeah. And you were supposed to use elastic bands and like tie the paper to the door handles all
that stuff?
Yeah. Yeah, that was crazy. We would do the whole apartment building pretty quick. Oh, yeah. That was crazy.
Yeah,
man anyway. Okay. So we want to talk about Dan Kennedy, at this point in time, the time you’re listening to this, we believe he’s in hospice care, he did send out a note, Nick. And he basically said something like, Hey, he’s, you know, had a combination of infections and heart issues. He’s been a diabetic for years, and he is now approaching the end. And it’s kind of made us really reflect on the impact that he has, you know, when I say the end, I mean, the end of his life, and he has had such an enormous impact on our lives, we wanted to take this time just to reflect as a little bit of our own little tribute to him. And, you know, just share some of the things that we learned from him and share with his his name with you. If you haven’t heard of Dan Kennedy. I’ll start by saying in the early 2000s, I thought I was going to make millions with websites, selling products online and living on a beach. And I kept running into these internet guys who would say, hey, you can live on a beach and make millions and you know, they had Whoa, that was the era of the internet where it was just like everybody had a one page kind of like sales pitch website, and you would buy product off it or buy whatever they were selling some secret to millions seminar or something. And they all kept mentioning this guy like that they had learned a lot from this guy, Dan Kennedy. And I remember one of the best guys that I liked, because he seemed like he had a lot of integrity was Yannick silver, and Yannick silver mentioned this guy, Dan Kennedy as well. So I’m like, that’s it, I kind of figured out who this Dan Kennedy guy is. And I ended up googling his name up. And all he had was like a one page website with a white background and plain like text on it that said, it was a picture of like a grumpy old man, even then it was like, I’m Dan Kennedy. I have a monthly paper based newsletter, none of this internet garbage. If you send a bank draft to this address, I might send you my newsletter, basically said something like that. So then I was sold. So I went and got a bank draft. And I sent a years worth I think of a fee to get his monthly newsletter and this monthly black and white newsletter starts arriving in my inbox, and it changed our life like it changed. Both are pure gold. Yeah.
He was like just this guy that just spoke like the business truth that we needed to hear.
Yeah, it’s just I think it was just a combination of experience. knowledge from being involved with a variety of different industries and companies and stuff like that. It just gives you, I think, perspective on a number of things, because you were able to see so many different things, you know what I mean? So I think it was helpful because it was stuff that we didn’t really have access to. So it was a lot different than like what you would read in a book, which was just pure theoretical stuff. And I think that was there
remember me and I remember him saying how he was involved with the Guffey, rancor, guys before they sold their company for billions or whatever. Yeah, because they were involved in Tony Romo, Robin’s infomercial, and he was brought in as a consultant to help write some of the copy. That was early, the early personal power very early, the early 90s. He was involved in making Tony who he was,
that was like, what was it the most run or the longest running? info product info? Yeah,
I think for several years. I mean, don’t quote us on this, but I’m pretty sure this is accurate. The for several years, Tony Robbins infomercial was running 24 hours a day, somewhere in the world.
Yeah, for years. So like he so that’s how he built his name. Yeah,
yeah. And then he they were involved also with Guffey, rancor, I think he helped them with the proactive stuff he involved, he helped them figure out that they should get celebrities in there and to help, how celebrities would help sell the product and all that kind of stuff. So that was just one of the things and then he was involved in just so many other businesses and a consultant in some way, shape, or form, that he handled this real world experience on actually building businesses. And he would explain to you how businesses make their money and behind the scenes how it work. Whereas up until that point, my real business on the streets experience was just sales. Like, here’s how to negotiate here’s how to make sales presentations. I had never got like the behind the scenes of hey, here’s how it works to get a customer. Here’s the cost and time involved and someone to break it down like that. Yeah,
it was all very least to me. It’s all very real. It was there was a lack of bullshit.
And it was Yeah, it wasn’t some Harvard Business Review. Yeah, yeah. The your theoretical bullshit that I had been exposed to my whole life and all the books that I read that were just theory and like, you would put down the business book, you’re like, what did I even learned from that? Yeah, can I apply? Yeah, that’s really good.
So I we want to live I mean, still is even when, even when at one point, you know, the company that ran the newsletter got bought out by venture capitalists, and they kind of ruined the newsletter. But they had to leave the Dan bait in the middle because people started just freaking out. So they had like, remember the Dan bit in the middle, which was just like the old school newsletter. That’s basically all I read. The rest of it just was like, I just kind of skipped through it, you know, so it’s still to this to the last issue was still something we read religiously. We read every single new newsletter for what 12 more guys? Like, what, 15 years, probably
about 15 years?
Yeah, like it was. It’s like every single one.
Yeah. And I think, I think Nick, I just wanted to run down some principles to share some of the things that we learned from Dan to maybe if you’re listening to this, thinking about getting into business for yourself, or extending your own business and growing in some of the biggest principles that really helped us kind of launch rock star and really helped us quit our jobs and go on our own. I mean, he was a driving force. He was, let’s face it, he’s had a major influence in the in our own development of Rockstar, it’s a lot of his theories, or not theories. I hate saying that, but like his ideas that we took and put into place. Yeah. So okay, one of the one of the first ones that I that really kind of hit home with me is this whole concept of direct response marketing, he taught me that you could attract instead of Chase, I always thought, you know, for my Oracle Sales days, it was always like you, you chase people like you, you pound the phones and you make calls and you’re Hey, man, you want to buy this early, we got the new Oracle Database coming out, you want to buy this or you want to upgrade or you want to buy more how many servers you’ve got are going to, you know, sell you some CPU licenses. For it was, that was my and that was a great experience, it was a great sales experience. But I didn’t think that I was gonna be able to take those skills and start a business like that just like cold calling people I didn’t like that. I don’t think you like cold calling either. And Dan taught us this idea of direct response marketing. And I still find people don’t get the real intent of this. But direct response marketing is that when you are running an advertisement in some way, shape, or form somewhere, and you’re asking for a direct response from your customer, to raise their hand and self identify themselves as interested in what you are seeing and selling. And that to me, just kind of like that whole concept blew me away, I didn’t know you could go from like, this annoying. I think Dan always used to say like, the annoying pest to the welcome guest, like I didn’t know, in a sales process, you could go from one to the other. And he taught us that with direct response marketing, you could do that. And he broke it down in like the most simple way that I don’t know why this has always resonated with me. And he, Nick, you remember that media, market message kind of triangle, he has this awesome little triangle, where he explains like, pick the market that you want to sell into what is your market, identify who you’re selling, and then identify what the message is that you think would resonate with people in your market for what you’re selling. Once you have the message, what you think would interest people, all you have to do is take that message and put it in different media where those customers have their attention. And that’s the key towards direct response marketing, you know, decide the market, what’s the message, and then put your message in different media. And it’s the he calls it like the media message to mark market message. I’m screwing it up market message media, but that triangle really was like an as simple as that sounds, that was like an aha moment to me. I’m like, Oh, my God, I never realized that I can tell you now, for fact, that if you get the right message delivered to the right market, a one good message. So one good, like advertisement is the way people most people would talk about it. But one good message could be worth millions of dollars in gross revenues to you 10s of millions in gross revenues to you. We know that for a fact. Right? So that whole concept of direct response marketing just blew me away, that you could start from nothing, get people to identify by raising their hands that they’re interested and then work them into being a willing customer of your business.
Yeah, that’s all I have to say.
You started to you went into school teacher mode, and I was like, Okay, yeah, there’s Yeah. And then there was it takes a long time to get to that point. You know what I mean? Like, it’s tough sometimes, like, you gotta you’re speaking, like, the first time you read that you didn’t get that. So the ones that are not, you know, you got to take into account it’s after years of doing this. And looking back, it’s also clear, you know, like it gets it is tough. But yeah, the concept is that because then you’re able to spend your time speaking to people that want to hear from you. Otherwise, like an Oracle, you’re, you know, if you’re making 50 calls a day, 49 of the people don’t want to hear from you. And they’re like, you know, it’s like the person you’re trying to collect money off of from the newspaper. The lady trying to Yeah, I
was a new pastor.
Yes, not the world, right. Some people were like, Oh, yeah, I love this paper. Here you go. It’s few and far between. But that’s, that’s it, because then you’re able to have real conversations with people and try to build relationships.
Yeah, and I never, I could never understand that whole concept. And I never understood, I always remember reading something that he taught me a lot about as well. This concept of a sales letter, like I remember reading about it for years, like, oh, one sales letter can change a business person’s life. There’s like a sales letter, like there’s this concept or this idea. And now I finally understand it. It’s like, if you have a good message, where you share what you’re selling to people in a way that interests them, and benefits them, then you share a whole bunch of benefits of how you work with people. And you do that in written format. That’s what a sales letter is. And if it’s done the right way, can be worth millions of dollars. And I know if you’re listening to this for the first time, you’re never going to really be able to put that into practice. But if you’ve, if you hear this concept of a sales letter, it’s definitely worth something studying. And a lot of his books talk about this topic and share exactly he actually has a book. I forget the exact title of this particular one because he’s got like 15 or 16 books, but it’s all about how to create a good sales letter and he walks you exactly through it. It is it can change your life. I’ll never forget when Rob Minton said someone else we cross paths who was a mentor for us for for a few years there who said that he believed a good sales letter could be worth millions of like one single sales that it could be worth millions of dollars and nothing. Nothing has more powerful than a good sales letter. He also said he always he always used to quote Gary Halbert, as well, who was like a mentor to Dan Kennedy. And he was a sales letter, God. And if you google up the name Gary Halbert, right now HALBERT, Gary Halbert, you’ll find a series of his old sales letters that worked like magic, a lot of top marketers around the world still reference his work. And his family, I believe, has kept all that stuff online now for years. So if you if you hear the concept of a sales letter that comes from these marketing guys, definitely something worth studying and worth learning more about. Yeah, especially in today’s world where everyone’s so
you know, segmented by going to different websites and stuck to their phones and computers and hopping around. If you can put a written an interesting written piece in front of someone like it, you know, you have their attention, people will sit down, and a lot of people will think people sit down and read but I mean, people still value the written word, probably more than anything else. And the example I use with with, with someone the other day, I’m like, Look, when you when you hear about a book, now I know books on a sales letter, but small, small, small books or reports sent to you can I you know, can so when you hear, you know, if you hold a book in your hand, or someone tells you about a book, there’s automatically an associated value with it, right? And whether whatever you choose that said that to me writes 15 2025 bucks, 50, whatever it is, you just automatically associate value to that when someone tells you what a YouTube video, the value associated to the YouTube video is automatically zero, right? So people, there’s just this inherent value to the written word, if structured correctly to that and if he catches the interests of people, it’s, it’s it allows you to build a relationship in a different different way. For sure.
Yeah. And I think something else that he really taught us is that when everyone else is running around talking about Instagram posts, and YouTube videos and stuff, that’s just media in the business world, and the principles don’t change. So if you understand the fundamentals, if you spend some time researching this concept of a sales letter that you’re hearing right now, if you spend some time understanding the principles behind crafting a good sales letter, those principles can be applied to Instagram, to YouTube, to podcasting to everything that you do. You know, that’s something Dan really drove in into our heads that like, there are principles behind good business, and there are principles behind good marketing. Whereas I feel like a lot of people jump into business with tactics. They think they’re going to grow their business by using Instagram, but they have no strategy behind what they’re doing. And he really drove that into our mind, I think, really well that those are just media platforms. Oh, yeah, go because he used the example of like, Hey, man, before Instagram and Facebook, there were 181 900 numbers that used to pay for Yeah, was one 900. Yeah, I think I remember those things. And the people used to pay by the minute to listen and getting from you know what, I think I paid to listen to one on like gambling and it would like you would call it what you want to say with some porn one or some No, no, no, it was like a gambling one. I remember the psychic hotline, the hotline. That was like the instant that was essentially like an Instagram of like 1991
those those late night TV those those psychic hotline, commercials were on all the time. So but yeah, you’re upset, right? Like it’s all these internet marketing people talking about internet marketing, Facebook marketing, its direct response marketing, just on different media. Yeah,
like, you know, so there is nothing different. Like I remember I remember reading a newspaper ad that had a really good headline, which is part of a sales letter process or direct response marketing. The headline then ended with like a phone number for you to call. And this one that I called, was about, like, who was gonna win the major league baseball games. Like I didn’t even gamble. Yeah, all my friends were gambling. And I’m like, Well, I need an advantage if I’m going to start gambling. And I bet on one San Diego Padres game. I know if I ever told him this. And and you know, this is not our current accountant. But you know, the accountant I’m talking about I don’t want to mention his name, right here. But he and another friend of mine, a longtime friend of mine, it was al Just so you know, it was LL and him used to gamble and on the on baseball. And when they heard that I had called some bookie and play some bet. They immediately did the same back because they were like, if Tom’s betting, then something’s going on. And we won. And I never.
That’s my only bet. How should you bet?
That was a small amount? I think I bet I think I bet $100. Which actually at the time was a huge bet. Yeah. But maybe it was 15 1500 dollars, something like that. But yeah, that was a 900 number. 900 numbers are just like the media of early 90s. Oh, my gosh, like Instagram is now and so that’s something we learned a lot from from games. Yeah. And Kenny,
the one thing one, one of the things that really stuck out to me that I was thinking about the other day was, you don’t so from Dan was, you don’t make a sale to sorry, you don’t get a customer to make a sale, you make a sale to get a customer.
Okay, can you explain it? Because I always want to hear that. I’m like, somewhat confusing. Like, I got to think this through first.
Yeah. And why? You know, I think in my youth, it was always just about money, right? It was always like, well, if I do this, I’m gonna get this much money. So that’s making the sale, right? So you find someone, you sell them something, you make some money, but his point was like, No, like you, that’s your initial transaction. But where the real value you is in a business is to grow that relationship. And that initial transaction is how you’ve, you know, you’ve made a sale now you’ve gotten a customer and now it’s to nurture and respect and and, you know, treat that customer properly so that you can make multiple sales to that customer and build a long lasting relationship with them. No different than the local bakery or butcher or whatever that you know, I still go to the butcher is close to my parents house that we we grew up with, I mean that guy, the he goes out of his way treats us very well. And you know, I’ve been back there so I drive from Oklahoma to the east side of Mississauga to to go to this butcher all the time. So I think that’s what it is. And then and then what it also allows you to do is it allows you to you know, beat your competition because you’re you’re able to generate more revenue per customer than your competition so you’re not always focused on just trying to like extract every dollar from them because you’re getting more income from the are able to treat them better and spend more time with them and that type of stuff right? Realistically like look if you have a business and it’s built on 50 customers but they’re all spending a million dollars with you every year well then that’s great. You know what I mean? As opposed to having to have you know 50 million customers spending $1 with you every year you know which one would you rather be and you know having to go replenish those 50 million customers
yeah the efforts and constantly getting new customers yeah the cost to acquire new customers both in your time labor, just flat out dollar spent it’s it’s expensive.
Yeah, there are different studies I forget all the numbers but I mean that say you know how much easier or cheaper it is to keep a customer rather than go find a new one. Right. Which is which is which is true because like think of you know, any place that you visit more than like once you know if you have a good experience with something you’re likely to go back we’ll look at you in restaurants right if you have a good restaurant, because you never know the next one you’re going to go to if you got a crappy meal so you’ll go out of your way to go to that restaurant again. So it’s much easier for them to keep you happy as a I kind of repeat customer that to go find someone new and convince them that a good place to go eat
the I tell you a the Delano again in Miami. I tell you I went there.
Yeah, you did was look as they cook that steak on that outdoor.
Outdoor coal grill. Yeah,
fire grill. Yeah, it’s good.
That was really good, man. Oh, it’s such a good meal.
Needs sweats. I had a phone,
I had a pound of meat. But anyway. So that whole concept, yeah, you make a sale to get a customer. You don’t get a customer to make the sale. So it’s like not about the money. You are trying to make a sale to earn a customer. It’s all about the relationship the long term. Yeah. And that’s what you So start with any business. You believe that can happen with any business? Because I think a lot of people would dismiss such a comment say, well, Nick, Yeah, sounds good. But not my business. Because you know, I’m all about transactions. Yeah.
No, I mean, I’m done trying to convince people. So no, I can’t if you don’t think it can be done in your business. You’re right. You can’t do so even somebody
selling something transactional, a small car.
Yeah, at everything, everything because there’s always something else. Because if you’re selling something transactional, a small cost, well, what else are they get, like I just bought a
charging station for my, for my house because we bought that one for creation that we brought, right. So I bought another one from a house. And I needed extra small cables for it. So I’m like I reached out to them. Because they send you this customer service, Mr. McKay, I need extra small cables, I want to I can find white ones, I want black ones, symmetric charging stations, I God we don’t sell them. So like I’m a perfect example. In that case, they can sell me more stuff. So you can always sell more stuff to a customer likes and values your product. So you can always there’s always more they’re always looking for the next thing. He also taught us the concept that about 20% of all your customers will buy more from you just because they like you. Right. So like if 20% of your customers are going to buy more or hire more expensive product from you, just because they kind of like you and I both of us are like that with different brands and different companies. If you really like them, sometimes you just gonna spend money with them, because you can I like the company. And I find that that’s really helped us a lot. And and I think a lot of small businesses miss the opportunity to have higher priced options in their business, because they only have one option. Whereas if they just had a second option, a higher priced option, they’d be surprised that 1015 20% of their customers are going to take that option. And the margin on that the profitability of that higher purchase can be so great, it can really make that make or break the business. So yeah, totally can make the business survive, right? So it’s something always when I look at small business, I’m like, Hey, man, why don’t you have like a higher priced option for some of your customers?
Yeah, the key, the key is just it’s about the long term relationship. And I think when I was in my youth, I just didn’t really understand that it was more focused on the
money and take off.
Yeah, it was definitely more like, you look, if I get this, I’m going to get this, you know, if I do this, I’m gonna get this much money. Whereas now it’s like, you know, it’s about build these relationships, because they just not just financially, they’re just in life. It’s just a serious relationships. And I’d rather have some good solid ones than just fleeting ones. And that’s, that was kind of where that lesson all started. For me.
Dan has this book called no BS time management for entrepreneurs that really changed. It was the direct opposite of every time management or even management principle book I had ever read, because I read that when I first became like a middle manager at NetSuite, and I think at the time I was being given books, I was reading books that said, you know, you have to always have an open door policy, and you always have to make time for people. And you know, you have to do you know, you just have to basically give up your control of your calendar when you’re in certain roles. And he said, that’s basically bullshit. When you need to get stuff done. Even if you are a middle manager, you have to close your door, have no interruptions and have times of the day that you’re doing a real focused work. And that really that just whole concept of you know, saying no to interruptions closing your door, getting work done. I that sounds so ridiculously simple right now that like, it’s embarrassing to admit, that freaking changed my time management life, because I was just exposing myself not even in middle management in life to being interrupted all times via email, cell phone, I had no, no, you know, no interruptions zones going on in my life. And as soon as I implemented that, I got so much done,
but how many incoming calls if you take unscheduled incoming calls, have you taken the last six months?
Yeah, maybe zero outside of maybe, maybe? Zero and five.
But you know what, though, man, that’s, that’s huge. And and basically, you know, it was Dan, who I think, you know, gave us both from it not I don’t mean formally gave us permission, but I think kind of sort of watching the way that he worked and some of his belief systems, we felt that were like, well, we can actually do that. And now, especially in real estate, like in real estate, you know, we do that right beside someone was, I forget it was some sales rep for some things like, Oh, well, we’ll schedule something like no, like, you can’t get ahold of like, I don’t take incoming calls. Right. Well, you mean, like, he was just, like, almost offended. I’m like, well, like, I just don’t want to talk to you. You know, but, but like, I didn’t, I didn’t
I don’t take calls and i don’t
i didn’t i didn’t not want to talk to him at first but his reaction to the fact that I didn’t take unscheduled yeah made you realize, like, I just don’t want to deal with it. Yeah, right. Yeah. So um, but it’s been huge like it like you said, it allows you to buckle down and focus on what you need to and I think, you know, my personal opinion is that it would be more more people should try this out because so many people think they can’t do it for whatever reason. Holy shit man not everything’s an urgent matter you know what I mean? Things can wait a couple hours book a few hours for yourself and give yourself some time to work and then go deal with all the reactive crap you cannot deal with. And but but it’s I just I don’t know I think it’s over the top how addicted we are to react again. It’s a sad state of affairs that every time you hear a beep or something if you’re in a group that everyone reaches for the phone to see fits there’s like it’s crazy that we’re just so addicted to the sounds coming out of these stupid little machines. The phones have gotten you know, they’re so addictive. Just block just block them out of Jewish wallet. He
ran a multimillion dollar business you had to fax the guy the years 2019 even today Yeah, to get in touch with him there’s no email you had to fax the guy or if you want to send him something FedEx
it to send it
to while you send you sent it to his assistant. He lived in Ohio. Yeah, you sent his assistant Arizona, who screened all the material summarized it for him put it in a box and once a week FedEx what you FedEx and that
FedEx box up to him in Ohio. Got him it. That’s awesome.
That’s awesome. That’s just something to be said for that. Yeah,
that’s just the basically the middle finger of I’m going to live my life the way I want to. And we went to his house and we went in his basement, his whole basement is set up is one. Awesome, pretty obvious a boardroom down there and office with tables with stacks with different projects and paperwork on there. And you can tell he’s organized, he’s working at the pace he wants to work at. But most importantly, he has focused time. Right? So like he can, he can focus on what he’s doing. Remember those stats, he little projects of like marketing project, with stacks with little notes. Oh, yeah. All in different piles across across the boardroom.
He’s he was I mean, I don’t know his ins and outs of his, you know, his days, but for the amount of stuff that he output, and he definitely seemed like they didn’t lack work ethic, just the man itself,
it totally. And I think if you’re listening to this, you’re like, well, I just never could carve out time, just so you know, when we had to start carving out time that were no interruptions for us to work on the business before we quit our jobs. The only time we could find was like five and 730 in the morning kind of thing.
Still, that was still no it still is. But this week, the last two was yesterday. And today yesterday, the day before I was up at 530. Working, I started work at home, right from 530 to whatever time before I went to the gym till eight because I had to get some stuff done. Kids are off. So it’s harder at home right with the kids off. So I’m like I need to get up before everyone’s getting up. So that was the time I can feel for myself. Then I’m going to the gym. And then I came into the office a little bit later. But that was my that was this that kind of quiet time that it was still easy sometimes when
we need it. And I think for years we and we still do this is that in the morning, we have we have the one or two items that have to be done that day that are the proactive items, not the reactive items. And if we get those done, we both feel happier about the day, versus just waking up and tackling your cell phone or whatever email staring at you in the face. Like that’s just a horror day. The next topic I wanted to share is this concept blew me away when I first heard it was when he broke down the idea that every day, you should be working on now income and future income that kind of blew me away. So just to explain this concept, he said that basic Dane always used to say that most people are always working on now income. So they’re just working on today, what’s going to make them money today. So if they’re in business, they’re just trying to chase the customer get that next sale, you know, or whatever it is that you’re doing, you’re just working on what you’re going to make what if you’re in your career, you’re just working on your job, what is going to make you money for your next paycheck today. But he said every single day, you have to work on something that’s making you money today and making you some money, moral, that’s your future income. And if you do that every day, you are essentially banking, almost guaranteed income for you in the future. And I remember thinking that like wow, that’s going to be tough. Like, Nick, when we started this business, we were writing in that we were doing stuff in the morning, because we had like monthly newsletters to produce for rock star members, then we were going to go out and show properties and write offers and do everything. Everything was kind of like now now now. But what really changed things for us is when we stepped and set aside time to like, build websites full of content that weren’t anything to do with making money for us today, but would earn us customers in the future. And I remember thinking like I remember complaining to myself one morning, I was getting up at like five to do that kind of work. So it wasn’t making me money today. And I was just focusing on creating some content for a new website we were building. And I remember thinking, Oh my gosh, like, well, I’m exhausted. Why am I doing this. And then I was thinking of our mom and our dad like our father used to get up at like five in the morning and go put up drywall sheets in the freezing cold in the middle of winter in Canada in summer subdivisions and houses that had no walls with wind blowing through them or on condominiums with wind blowing through them. And you know, your fingers are freezing, I was on some of those job sites with them. And it’s it’s horrible hard work. And here I am in a warm basement. My basement wasn’t finished at that time, I had a light bubble above me with a little pole chain. But I was in a warm basement. I was comfortable. I had access to food and water and beautiful washroom not some kind of Johnny on the spot kind of construction toilet, who am I to complain right now? You know, and I Rick, I need sadly, I needed that perspective, to make me feel okay with what I was doing at those hours. But it was Dan Kenny, who made me understand that every single day, you should work on something that’s making you money today, and some project of some sort that is going to make you money in the future.
You got to think that that at least from what we know of what his output was, and I was doing his discipline to get stuff done was was was like airline OCD. Yeah, it was serious man like it, because it does take a lot of discipline to be able to do that, you know, and and to see that, but his his his discipline for that those types of things was, you know, he was on it. Just think of any deadlines,
when you see the fruits of the labor that like when you see people come into a rock star here, who said, Hey, man, I’ve been I’ve been reading your email, we had that last week, someone said to us, I’ve been reading your emails for six years. And I finally decided to come in and work with you guys, when you hear or see something like that, that make that kind of reinforces the belief that it’s valuable to do work today that you might not see the fruits of that labor until tomorrow. Yeah. And it took us probably three or four years of doing future income type work to see that. But when you get that reinforcement, then you realize how valuable Yes,
well, we’ve seen a lot of different leaders, a lot of people a lot of different businesses that are kind of, you know, have public profile, like there’s a lot of different marketing businesses around conferences and things that have all been built off all the same principles from Dan, because these guys all kind of like, you know, we’ve we met them all early on at these conferences, we went to that were hosted at Dan and or with Dan with Bill we’re hosting. And you know, off the same principles, there’s been multiple, you know, very successful, not multiple, there’s been hundreds and hundreds of very successful businesses that have been built on these principles. And to be fair, a lot of these things like that was very open about so the time management stuff might be has and other people probably other people definitely do the same thing. And same with his marketing principles. He was very open about the fact that he These aren’t like his he’s like I don’t under he was saying, I don’t understand why people don’t go back and research the history of the industry that that they ran to see what was working, because there’s these long time principles that are working. So it’s not like he made any of this stuff up. And he was quite open about it. But it’s just this is who taught it to us. This is who we learned it from. And the you know, a lot of things were just the way he said it, like you said like his, you know, the message to market match triangle that he used, like the way he kind of structured things, and it just really kind of resonated with us as well. So different things for different people. But just to be clear, in case anyone’s listening say, Well, you know, this stuff’s been around forever. Yeah. But, but this is, he’s got through to an awful lot of people that we know, that have really kind of implemented these in a big way for sure.
And if you take something that’s worked in an industry from the 1980s, you can put it on like, like, you can take an ad that worked in the 1980s, and take the same verbiage and same ad and put it on Instagram today. And it’s likely going to work. Yeah, you know, like, that’s the beauty of studying the history of an industry. And there’s a lot of gems in advertising that have been lost, that people aren’t even using, right, everyone’s just kind of copying each other. He also had that term marketing, incest, where everyone in an industry copies each other. And usually, none of it’s working. But everyone just keeps copying for approval of their peers network network, we get a lot of that when we talk to businesses, who are in any sort of medical profession, chiropractors, physical therapists, any of
those regulatory bodies just destroy any creativity these guys can do, they can still do it. But I mean, they just clamp down some ways a little bit ridiculous nervous
how their peers perceive them. Yeah, they do any marketing that is outside of what’s considered a normal marketing piece. They’re concerned that they’re not looked like a medical profession on their look like a business person or something, you know, and you kind of get get over that and leads me to the next big concept that he taught us, Nick was
just on that point, because it applies. I was talking to someone today that was so concerned with what their marketing person wanted to put out versus what they want to put out. Because they they’re like, No, we want this certain image to go out laughing to myself, like it’s got to be the certain image gotta be the certain image. You know, and we often know, and, you know, Dan would always say, like, everyone’s worried about this polished stuff, and looking so professional. And, you know, until you test it, you don’t know because half the time, it’s going to be the stuff that is ugly and kind of like, scrape together, that’s what’s going to work better. But he was always like, Why Why is want to cut up in these image? Like, it was kind of it because people are trying to hide
behind the veil of
Yeah, nationalism. I know. But you know, what it allowed us to, or it allowed me to feel like Look, I don’t have to kind of put on this show like look dancers like, he’s gonna rub some people the wrong way. Because very blunt, right, and some of his jokes can can really kind of like, if you don’t have some of his belief system, you might not appreciate it. So but but it just he is who he is. And I’m like, Man, it’s just cool. Like you can be who you are. And p there’s going to be the certain number of people are going to like that. That’s all you need the other people, you don’t need to be all things to all people. And yeah, that was another lesson in there as well. And
that, and that’s who really, I think it’s along the same lines that he taught us that you have to be the chief marketing officer of your business, you can never really outsource that angle, because no one is going to be a better marketer of your own business than you. And some people unfortunately hate hearing that. But that’s kind of the trick because a lot of people get into business thinking they can outsource everything. I think there has been an era of like, I’m going to outsource everything. But you know, and I think Tim Ferriss, we’re big fans of Tim Ferriss, but the four hour workweek, I think a lot of people misunderstood that book that you can just outsource your own business building. Whereas Tim Ferriss had a business, that he then put some rules just like Dan Kennedy put in place on like, how he’s going to handle communications with his employees, and how he’s going to handle refunds. And he put in processes to only work four hours a week, but to build the businesses never going to happen fully outsourced to four hours a week. So, but this whole idea that you have to become the chief marketing officer, is really important, because a lot of people try to outsource that. And in fact, it can be your competitive advantage. Like if you study the concepts that Dan teaches and apply them to your business, you have a great competitive advantage in whatever industry you’re in, because no one else is studying this stuff. And everyone else wants to hire an ad agency or media company to outsource this stuff. But if you can quarterback, your own marketing, you have a massively competitive advantage in the market. So he’s the one that really drilled that into our brains that you always have to be the chief marketing. Yeah, I think
it was like you don’t have to be the doer of your business who become the marketer of your business. So to have a real successful business and the way he explained it was like, if you’re a plumber, you know, you can’t be the you can’t be the plot. You’re not doing the plumbing. Now, if you just love plumbing, and you want to do plumbing, that’s great. But otherwise, you don’t have a plumbing business, you’ve given yourself a plumbing job, right? If you want a plumbing business, you have to be the marketer and the sales of that business so that you can feed business to other plumbers, and then you then you have a business that was the difference. Right? Totally. And, and yeah, yeah. So I agree with it.
He also got me very comfortable in increasing prices in any business, because I used to always be like, very conscious of very kind of scared of like, Oh, my gosh, we can’t raise Praise God. Yeah. And I think he got us comfortable in the portal everyone to raise right? Yeah, basically, I think at one conference, he just yelled at everyone said, Go home, everybody raised their prices. 20% and then come back and tell me how it goes, when we went. And
then every time that we wanted to use like, when a company and they were like someone that you know, had followed Kennedy stuff. Oh, my gosh, their price is going to be so high. I’m not gonna you know, it’s because I knew that they were going to pre premium price for something for sure.
Yeah, but that that was important to me in my just in my life, because I had this fear of like asking for money, maybe Yeah, and and he really drilled that out of my head. I love that whole story. I don’t know if Dan shared it with us first. But you know, the story of the plumber, who comes to the house and comes into the house, knocks on a pipe for one second solves the plumbing issue leaves takes all about less than a whole minute for the whole experience. The homeowner is presented with this big bill. And the you know, the homeowner is like oh my gosh, like, Well, I’m not going to pay you whatever, $1,000, you came in here for a minute worth of work. And the response to the plumber is, hey, you’re not pairing, you’re you’re not spending $1,000 for that minute worth of work. You’re spending $1,000 for the 10 years of experience that I have that allowed me to do that work in one minute. Right? And that kind of just that thinking got me more comfortable. And even some of the real estate stuff that we do, because real estate commissions in the real estate industry, let’s face it, they’re always attacked. Yeah. But for the amount of experience on the some of the stuff that we’re bringing to the table, I feel comfortable in earning commission and in the brokerage business that we run, because of all the experience and value as a group and as a team that we’re bringing to the table. Whereas before I would have felt very defensive about that. Right? So he really helped kind of clarify that thinking with me.
And it wasn’t just from Dan, I think something else that we’ve really benefited from was kind of being around and and being part of like, we were part of a couple of mastermind groups and things like that. It was also the people I think that we were fortunate because he attracted guests at those levels, because we’re pricey, a certain kind of quality of maybe entrepreneur or something, someone who was really, you know, to spend that type of money, you kind of had to be up to stuff you have to be there ought to be an earning. You have to be earning money as well in your business, and he had limits and things like that. But, you know, so it was the other people that we met, you know, through Hey, you know, so there was that value as well of kind of those have been lifelong relationships within that network. The network that we built through him has been quite quite valuable as well. So there’s even a lessons from that beyond just what we learned.
I think some of the discussions that we’ve had in the hallways and at lunch at some of Dan’s conferences with these types of people really kind of changed our entire lives. Yeah, I mean, Jim Roane, who was Tony Robbins mentor, who passed away if you never heard of Jim, Jim Rowan. He was a motivational speaker kind of guy. I actually have a book of quotes right here on my desk that I loved by him the treasure of quotes by Jim Rome,
I started getting those quotes again, I swear it unsubscribed from that email list. And I must have just opted in. One just started sending it to me again. I’m like I just saw just the other day and like they’re going to my inbox me How did this happens? But yeah,
there was Jim Rowan, some of Jim Rowan’s, quote. So that one I, I forgot, I’m paraphrasing that like, rich people have libraries, poor people have big TVs, or some big library something about big libraries and BT or any of the my one of my favorites. You’re the average of the five people you spend the most time around. I mean, these kinds of things. Just you know,
early email days, I used to get an email a day from Jim Rome with with a quote like that they were awesome. I went through I think, I think were like two years with the quotes. And they finally just started repeating.
Yeah, they were so good. And that’s why I have the book. I mean, I just love the stuff. And when, when Dan shared the story, when that quote was shared, Dan Kennedy’s conferences and events brought those types of people together. Because when we would hang out with people like Rob Minton, and some of these guys, we would hear ideas in the hallway or at lunch that we would take back into our own business. And that could change our business. So it was stuff that wasn’t even coming from Dan. So just to your point, just the people that were there. And they tracked the ideas that they shared, like in passing as like a throwaway, nothing idea would blow our mind, remember how many of you hadn’t thought about Yeah, we’re like, oh, my gosh, we can do that in our business. And they ran a totally different business, they might be a dentist or a lawyer or chiropractor. And they would try something it would make us think, Oh my gosh, we can do that totally blew our mind kind of almost gave us permission to try something new to hurt, someone else would do it. Another thing that Dane discussed was always focus on some aspect of your business on selling to the affluent, he had this big idea which we see playing off in Canada that the middle class eventually is going to be destroyed in America, we believe that’s happening in Canada, a lot of that is just because of asset prices and home prices and that kind of stuff. So he was a big proponent of if you don’t have some aspect of your business selling to the affluent. Over time, you’re likely going to have a harder and harder time making money. So I just want to share that principle, just because it’s something that’s always kind of in the back of our minds that you were aware of, that you never want to be sell, you basically never want to be the cheapest option, because you’re then a commodity, you always want to raise yourself above or change the way your business is structured, so that no one can make an apples to apples comparison of your business to their business, because then you’re reduced to price as the only differentiator and that will drive down price and make your business a commodity driven price based business. And you don’t want that you always want to structure a business so that no one can compare you to someone else directly. That’s been in our mind since day one. And it’s something we’re very aware of, and you always want some aspect of your business selling to the affluent, right. So just I’m just throwing that out there as kind of like a tip of the hat to Dan, it’s something that really has made kind of a lot of a lot of sense. And something else that he’s kind of shared. And Nick, I guess this will be one of the last ones that I share is that the power of using your own story in your business. I think before hearing it from Dan, I didn’t fully understand that like to your point how you could just be real, you know, you were saying you could just be real, like you could just be Nick. And I didn’t understand that not only is this the pure honesty of being who you are working business, but we all remember things better through stories. And it’s why Disney paid so much money for Marvel because they just wanted all those beautiful stories that Marvel Comics had. So they could turn into movies and kind of reap the rewards of that kind of stuff, the power of your own story really shouldn’t be told repeatedly in business. And if you think of some of the biggest, biggest businesses in the world, it’s always personalities. This is really driving the business. It’s Elon Musk, with Tesla, it’s Richard Branson with Virgin in when I worked at Oracle, it was definitely Larry Ellison Microsoft was Bill Gates. So anyone who tells you that you can’t share your story, and that you always have to hide behind a brand, or a cute kind of slogan, you’re missing one of the most powerful things that you can use in developing your own business. And that’s your own personal story. Whether you’re being a salesperson in the business, or you have your own business, there is power in your story. And I really have to thank Dan for kind of teaching me that.
Yeah, I mean, there’s so many, what about the customer, entering the conversation going on with in the mind of the customer? That was a big one, which one, right? So when you’re marketing, to try to always, you always try to you don’t tell them what what you want to say you tell them something that they’re thinking about. So if they you know, instead of talking, if you mentioned, we’re talking dentists, chiropractors or something, so we’re talking about chiropractors, you don’t tell them how you’re great chiropractic you taught you taught, you’re talking to them about their back pain, right, because that’s, that’s what they’re thinking about as they’re sitting in the car, or they’re sitting at the kitchen table, reading the newspaper, or looking at the computer, whatever it is, and they’re sitting there in pain in the back, that’s what’s going to capture their attention, it’s not going to be that you’re a great chiropractor, because no one cares about that they care about what you can do for them. So it was always it was always that always kind of stood out. So whenever we’re doing something like that, we’re always trying to think like what people are thinking about that we can kind of like, add to that conversation and maybe educate them in some way, or give them some some points of value that can help with, with what they’re thinking about or the topics that they’re kind of contemplating in their own heads.
I remember now that you’re saying that I remember when Dan was explaining that, the reason you want to enter the conversation going on the mind of your customer, is because it’s much easier to get someone to raise their hands and identify themselves in little steps. So if you can offer some little piece of value that’s answering a problem that they have, maybe they’ll give you their email address, maybe they’ll give you their phone number, maybe they’ll give you their mailing address. But but that’s little exchange, you having the answer to a problem that they have, can be the start of a relationship that may end up then becoming a customer. And that whole concept was from Dan as well. It was like this idea that like, Oh, you don’t have to like sell somebody on the spot to be a customer of yours. Like that minute, I can start just how you’re saying you know, you make a sale to earn a customer because like the lifelong relationship is valuable. That also applies to before the sale that you can start the conversation with somebody and work with them continuing to offer value over mere maybe a period of weeks and months and years, even before they even become a customer of yours. And that’s something that we’ve done, or we try to do on an ongoing basis like having people take little baby steps towards getting to know us and working that relationship there leapfrogging versus ladders climbing.
Yeah, that’s right. A lot of people are just like, you know, they’re stuck in climbing the rungs of the ladder one by one usually by there’s no rules to having to climb the rungs of the ladder one by one. You just figured a way to skip a couple steps. Yeah, you don’t jumps right, y’all so many little. And he also
he I remember one time, I think we were kind of complaining maybe in a mastermind group of like, you know, well, in our industry, people are appointed certain designations and some Yeah. And he’s like, well, that’s a bunch of bullshit. How about this, I appoint you the expert in this right now. And he waved his like magical wand to pretend he was being some wizard. And you’re now the expert in this. And I’m like, Oh my gosh, like, why are we chasing some Association, who was created have nothing to give us the expert status that we were kind of chasing to, to make us feel like we deserved to be able to call ourselves experts, when we just know based on the experience that we have that and and the fact that we have everybody’s back that we are truly experts in this kind of stuff. That whole idea, really.
And that’s why that there’s like awards and all these different things, associations that like run awards, and they try to get you so they can go to the banquet and buy these tables at the banquet of stuff like that. And I don’t know, maybe we’re anti social or something. But why are we going to do this?
Well, then we don’t care. Realize that a lot of these associations were just for profit businesses. So the whole idea of handing out these rewards was to get people to buy tables and make a profit.
We have some some like, we have some things, some awards. They’re like, we don’t put them out there like in stacked on top of jewelry that are broken or something on my shelves, my office like, here’s what their awards, I don’t care about their
one award, I won’t mention the name of the award that we won. We didn’t want to pay for the because I guess that’s how they make money. They like offer you to buy the plaque or the piece of glass that says so we just got something made that said we won that award for like less than half the price. And but
I find it you know what, that whole process when I was looking into some of that stuff, I one thing I was surprised about was I’m sure someone’s going to kind of hear me and correct me and say how wrong I am and how this is a terrible thing. But whatever. Here’s what I thought is that the Better Business Bureau is basically there’s not much to it. It’s basically just a membership that you’ve joined, like when I call them the first time to like, oh, maybe we should be part of this. It was a big sales pitch. Basically pissing off some people right? Yeah. But it was it was a big remember. Yeah, it was a sales pitch. The guys just selling me on why, you know what, here’s, here’s the members here about here’s a discount, here’s the deadline for the discount. Yeah, they didn’t care. And I was like, wow, I’m really surprised by by the structure of it. And I’m sure we look, I look, I’ll plead ignorance on this one. Maybe there is more to it and stuff like that, that I don’t know. So that that’s, that’s fair as well. But when I went through the process, whenever their processes to join, I was quite surprised that it did strike me as just strictly a sales pitch for a, like just some membership, there wasn’t any like qualification to it. Whereas I always kind of assumed and to their credit for the positioning that they’ve gotten to, because I always assumed that there was like a real kind of like, some teeth behind it. And actual like, almost like, I guess when I was younger, I thought I was like a government organization type thing, right? Like, I had no idea.
Yeah, I felt like if you were anointed by the organization like that, that like, Oh, you had made it or you’re safe? Yes. I think you just got to write a check. And you’re part of the well, and I think over it over the years now where we’ve met people across North America who run these different types of associations that do that kind of stuff. And you see behind this, right, yeah, and you realize these are just for profit businesses, they’re doing this kind of stuff, and you’re it makes you realize, Oh, my gosh, like the world is almost a facade, like, you kind of have to look through it. Like the world is almost like the matrix.
But a lot of people want those, like, designate Yeah,
well, you know, because
you know, some people their email signature, they’ll have like, 14 designation, so like, I did this, you know, so a lot of people was like it. Yeah. So to that point, you know, Dan was was very overt about telling people like, Look, you don’t have you know, if you want to do that, that’s fine. Well, if it helps you enjoy,
we’re all for Yeah, but there’s no need to be doing that if it doesn’t really help.
Annoying yourself.
Yeah, yeah. It’s sometimes when I hear people saying that they have to go back to school for two years to learn about something so that they can become the expert in it. And I’m like, don’t you already have like 10 years in this direct field already, I think I don’t think you need to go back to school for the diploma that’s going to tell you you’re the expert, you have 10 years of on the streets experience,
you are the expert in your machine. today’s world, man. So many of those programs are so outdated, they can’t keep up with the information fast enough that they’re the the curriculums outdated, the person with on the streets experience is going to know more than then the person coming out of school or even if they went back to school, it’s not applicable, depending on the field,
but it is so this whole topic does get in touch on to the point of a person’s self image. And that a healthy self image is really important in life and in business. And I think it’s one of Dan’s books. Nick, I forgot about this one about Psycho Cybernetics. Where we, I think it’s with Maxwell mult is the other co author Dan bought the rights to it. And it just talks about this guy running experiments on people and analyzing how people come up with their own self image of themselves. I mean, if you’re at all struggling with that, you might want to check that book out Psycho Cybernetics it’s a really good and kind of just breaking that down for you. And I think it’s a really important part in business having a healthy self image of what you bring to the table. And if you’re if you find yourself always looking to go back to school or needing those little designation after your name, you might benefit from that kind of book right?
Yeah, if you know what to be fair I mean you know there’s the there’s a company that owns no BS inner circle that owns a lot of Dan’s the rice advanced products and stuff now I’d imagine they you know, they that will continue so you can always Google up that and you know, get a lot of Dan’s work past conferences and stuff if this type of stuff interest you from him. That a bit and that’s a big impact on it.
Yeah. And that is actually the URL Nick. It’s no BS inner circle.com Adam witty runs it right now. And the products and but like, I think there’s probably 15 books on a lot of Dan’s books you can get on Amazon, too. Oh, yeah. His look,
you know what, and that no BS series of books that he wrote, they’re easy to read and their goal. Again, I like them because the direct to the point like they’re just here’s what I think. And you know, there’s some points you might agree with them. There’s some points you won’t but you know, I guess at least in our experience, there’s a far more that’s being correct, accurate, a better Vishal things that we didn’t really get much
if you’re struggling with time management at all, pick up the no BS time management. There’s no BS, direct response marketing for non and direct response businesses. That’s a good one. There’s no BS wealth building for entrepreneurs. There’s no BS selling to the affluent. So there pick one a topic that interest you, but the time management one, I’ve recommended that one a lot. I’ve gotten back on that one kind of that one, like whips you into shape, because it kind of yells at you through the pages, that book a little bit
is the type of one that you read. And when you reread it two years later, like shit, when I stopped doing some of this stuff for a while I forget what he said. Right?
Yeah, so yeah, so I guess we just wanted to record this as a little tiny, miniscule thank you to, you know, for the impact that Dan’s had on our lives for the impact that he’s had on a lot of people’s lives around us that we now call our own friends and that have become our network and that we still lean on today, a bunch of us have been emailing and texting back and forth, as we’ve been hearing about dance health. So you know, it perfectly picked up a thing or two from this, if you get a chance, no BS inner circle.com is where to go for Dan’s products and books, and also the events, Nick, they run a couple events a year, I’m assuming they’re going to keep doing this kind of stuff that wouldn’t be aware to check out that kind of stuff. And amazon for any of the no BS series of books by Dan Kennedy, probably easiest place to pick up a book or two. And he’ll definitely have a lasting impact on me. And you are, I know, our families, this business business owner, I mean, how many people that have come to like our entrepreneur boot camp, that we share different things with it of us some of these strategies, I know some that are coming to my head right now in multiple different fields that have implemented some of the things that so through what we’ve learned and implemented and maybe morphed a little bit for our business or whatever, then we’ve shared with them at the boot camp, and then they’ve taken and morphed into what’s worked for there. So it just there is an ongoing thing, just you know, it’s you know, we’re we’re not reinventing the wheel, either. We’re just taking some of these long term principles and just kind of, you know, making them work. And it’s, it’s always been very helpful when you see it firsthand. You know, and you see people using them firsthand. So just takes it from theory to real life practice. And that’s kind of nice. Nice to see to someone you know, if you’re exposed to that type of group or interested in that type of thing. It’s a
it’s a good thing to check out.
Yeah, so we’ll leave it at that will be repeating Danes name in his memory for many years to come. We’re in awe of what he was able to accomplish, astonished by the amount of people that he’s been able to influence and forever grateful that we came by this little newsletter that landed in our mailbox for a year so
I’m going to miss it. I’ll be honest, I’m going to miss that getting me to him. Even if a newsletter still my coming Come, specifically dance part. Totally. I’m, I will miss that even after 50. It’s amazing. Because after 15 years of reading, sometimes the exact same lesson over and over again in different ways. I’m going to miss getting it. Yeah.
So that’s it. Good. Thank you, Dan. Hey, everyone. It’s Tom Kratz again. So just really wanted to thank Dan for everything he’s, he’s done for us over the years and the impact he’s had and hopefully His name is mentioned for years and decades to come with, you know, all and astonishment on the impact he’s had we know so many entrepreneurs that have been directly affected by him in the most positive way. So, yeah, Will. He’ll be with us for many years in our thoughts and in our prayers, and that’s it. We’ll leave it at that until next time, your life, your terms.