Look at People as Dollar Signs Baby!

This might sound a bit harsh, but hear me out. I promise there is a great lesson here.

But first, let me explain why ‘Baby’ is in the title……..OK, there is no real reason except I thought it sounded good. Now that I have come clean let’s get to the point.

In business, it is important to understand your costs and your return on investment. I think that is fairly simple. But it seems that many people just have not clued in yet.

Recently I ran an ad in the local paper by our offices. This is a company and an ad rep that I have spent tens of thousands of dollars with, in less than two years. For the first time since I started working with this company, they ran the ad without my final approval.