When Alex walked in the doors at Rock Star as a 19-year-old to pitch us on doing an internship, we were fairly interested. But then when he busted out his presentation on the plans he had for our social media strategy, we were immediately sold. He’s proven to be a great contributor to the team here at Rock Star and we’re blessed and grateful to work alongside him. On this episode of The Your Life! Your Terms! Show, we chat about University, social media strategy, starting his own business and taking photos off the top of tall buildings! Enjoy the show!!
Hey everyone, it’s Tom Karadza. And on this episode of the podcast, we talked to another millennial, at least I think he’s a millennial. It just kind of looked it up and I think in his age he’s technically a post millennial, but, um, anyway, I didn’t know, I’m apparently generation x born between 1965 in 1980 is generation x, so he’s a millennial or a post millennially mo millennial, can’t even say it. Millennial. Um, and the reason we interviewed him is he’s working with us. He started as an intern. Um, he does a bunch of social media stuff for us. He’s great at it and now he’s taking a year off of university, so he’s doing a four year degrees, taking a year off. Um, and he’s just explaining what he’s doing with us, how he got the internship here, what skills he has and why we were interested in him and how he’s deciding to take a year off of school to work with us for a year.
So a, I think if you have kids at home, teenagers growing up and you want to get into the mind of a 20 year old, this is a good opportunity to listen to one who’s in the middle of university but also kind of doing his own thing. He started a business on the side already with a couple of friends and uh, just great guy, articulate, well spoken, we are feel fortunate and grateful to have him working with us over the next year. Now, um, so I think you’ll enjoy the conversation and if you are listening to this and you want some real estate specific information, I’m the best place to go is always going to be rock star, inner circle.com. So you can go to rock star inner circle.com and on there we are told the two most popular things or there’s actually three. It’s our weekly newsletter where you can subscribe there.
Um, or it’s a free copy of our book, the most popular one being income for life for Canadians. You can get a free copy of the book there or you can come out and attend. One of our free training classes. It’s an introductory or real estate investing class. You can sign up for the class there. I’m the one who gives the class. Um, nick is at the class as well. We stick around afterwards and answer all questions and basically we work with people in Toronto on real estate investments right across the golden horseshoe. So from like Niagara to Bellville to Barry to Kitchener, Cambridge, Waterloo in London. We cover kind of this whole area out of this Oakville office here. So if that’s something you’re interested in and trying to figure out how we work with investors, um, and you want some real estate investing information for yourself, uh, that’s probably the best place to start. And you can register for that class at Rockstart, inner circle.com. And with that, let’s get on with the show.
Are you ready to live life on your terms? Is it time to take charge business building the economy, health and nutrition and it’s your life, your term show with Tom and Nick [inaudible] are you ready? Let’s go.
Okay. We are live with Alex Coval. Chuck. Yes. Because my saying call chick called chick. Yeah, but isn’t it UK at the end? No, it’s Y k. O. It’s white and going chick Alex called chicks here. I Dunno how another Milena, he just told me he’s a millennial. It came and say it. I’m like another millennial has snuck onto this podcast and you’re, you’re how old right now? 20. So that means you were born in 1999. 98 98. Yeah. Holy smokes man. And you’re another person. I just spoke to somebody else who is um, right about your age who told me they’re just going through universe. I feel so bad about this. Like I’m a believer in university. I just, I’m a big believer in university, but I don’t believe university is the answer to future financial success by default. So I tell people who are going to university that don’t look at, and I think your generation doesn’t look at it that way, but my generation looked at it that way.
So that’s my internal bias. But I spoke to someone who’s about your age last week who told me they’re only going to university so that they can get about 60% so they can pass everything, get their degree, and then they’re gone into that place as fast as possible. And they’re actually working on the side already on what they think their future long term career is. And I was thinking these guys, these kids are way more organized than I thought. Like I didn’t have a clue until I was like [inaudible] way to do it. That’s totally smart way. So can you please describe what you’re doing with your unit? What degree are you taking? Where are you taking it and what are you about to do with it so that everybody knows how crazy and you are?
Yeah. So, uh, basically keep them nice and close. I’m currently at McMaster university doing my, uh, business. So bachelor’s of business. Um, technically I’m going under like a digital marketing minor, but they only have like their one kind of grouping for a further degree. So, so it’s a, the normal business degree. And so now I’ll be going in a, after this year, 16 months with uh, with Rockstar and uh, yeah, just Kinda, you know, spreading my wings, doing my own thing. Started my own podcast
really clear here cause I’m not sure if I’m going to take a leave of absence after three years on it.
Four year degrees. Like a technical yeah. Technically I’ll leave of absence. Yes. So your parents are just ecstatic that you’re doing this? I’m sure. Uh, honestly I think, I think they’re, I think they’re okay with it. Uh, a lake that’s the normal kind of route to take when you’re at Mac I guess. Cause they have like the, the side internship kind of course that you do. I didn’t go through it just because I didn’t think, I think I thought I could get something better like outside of school. Cause like you Kinda, you’re kind of restricted to who you apply. God supplies a relationship with them. We master. Yeah. It’s like, yeah, it’s Kinda like, uh, you’re, you’re like set and you’re have a given list of people that you can apply and interview with that are based under that internship. And plus you have to pay like a thousand to $2,000 just to take the course. So it’s like the,
so then you found us, but we pay you, I turned the tables. Okay. So your parents are okay with it because you’ve committed that you’re going to go back?
Uh, yeah. Are you really going to go back? I hope so. Yes. By the look on your face. I say 50. 50? No, I, no,
I think I’ll, I think I’ll go
just to, uh, you know, kind of secure the piece of paper, you know, and kind of have it there and then, and plus it’s only a year left after this, so.
Okay. And the digital marketing minor. I’m just curious, what the heck, what do you take, what is, what are universities teaching in a digital marketing minor? Like what kind of courses is that?
Uh, well, uh, in McMaster it’s, it’s less kind of like a digital marketing. It’s, it’d be more, I guess, uh, classified as like a marketing degree. Um, they’re not really, they don’t really teach much. You know, when it comes to marketing, it’s a very accounting and finance. I know, I know, but, uh, it’s, it’s more like an accounting and finance based, like a business course, I guess McMaster is overall. Uh, but they do have their marketing courses and their marketing research and, and kind of how to apply like marketing fundamentals to like cases and stuff. So I do a lot of those courses and, uh, actually next year I’m planning to take a, an ecommerce course of that they just opened up recently. So I mean, I guess they’re, they’re adding a couple of things, but I think like, as of right now, I think there are a little lackluster.
Okay. So I’m curious your age and you, you’re one of the few people who gave me some questions in advance in some organized stuff. So I feel like I actually have a little bit of a guide here. Well, actually my dad, I think my dad came with like a little less now. I was like, Oh, you know, you know, my dad did area. If anyone doesn’t know, Greg is my dad. But uh, so if you’ve been listening to this podcast and you hear Greg and Brian and they, they’ve been so generous sharing all their amazon.com and ecommerce business building knowledge on this podcast. They’ve been on multiple times now and we got great feedback from the stuff they share. Alex is Greg’s son, but I don’t think he handed me the list live where you emailed it to me and said, here’s the things that we’re going to cover.
I think he just had his own kind of notes, but well, that’s how I do it for my podcast. So this is how I like, I break it down. Okay. Your podcast, what’s the name of it? So everybody knows, uh, the think train podcast, the thing trained podcasts. Um, and what’s, so someone, your generation, what do you got? How did you start into this whole social media stuff? How do you look at social media? So like help anyone who’s a business owner, myself or in their career. We all hear about social media. Nick and I feel like we know what we’re doing with social media, but, um, I’m curious, what do you feel social media, how did you get into it and what are your thoughts on all this?
Uh, as for like how I got into it, I think a photography was kind of what started me on like that course, uh, in high school I was kind of interested in, I mean it was, it was like landscape photography and then I kinda got into like the rooftop in which I don’t recommend for anyone my age, you know, now it’s a, it’s a little bit stupid to do. That’s what’s rooftops that you like go up on lake rooftops, like skyscrapers and you’d go take pictures.
You did that shit. Yes. Yeah. And you stay on the edge and you know, it
was never that crazy. I was never about that. But, uh, I would say yeah, I did. I did a couple of those things. I wouldn’t recommend it. I would not recommend it for anyone getting into photography. But why, why? Cause if you’re standing on, it was just a no, but why would you not recommend it if you didn’t go to the edge? You were just a little of course because, yeah, exactly.
So you sneak into the building and you go to the highest floor and then you fire the find the fire escape.
I liked it. But you just stayed in the middle of the building and take some pictures from high up?
Uh, well yeah, like I would go like a little close to the edge. I’d never put my legs off cause you know, I’m, I don’t like heights. First of all. I don’t know how I ever got into this very weird, actually went close to the edge, a little bit close, you know, just to take the picture. But like not anything that, you know, put me in danger. But I mean, aside from the fact cause, cause uh, I feel like my dad will listen to this podcast and he’s going to get mad at me for doing that. But has he known that you’ve done this? He’s, yeah, they’ve seen the pictures and you know, they, they always give me like a little bit of shit for it. But, uh,
I liked it when I thought you were just standing in the middle of the top of the building, but if you’re going close to yet.
Yeah, no, but uh, yeah, that was kind of kind of my beginning and I, I found it interesting and I stupid teenager stuff. I have done some stupid teenager stuff, but, uh, I found taking pictures interesting. And I started getting good at it and I wanted somewhere to put out my pictures. Uh, so I started like a photography Instagram page, uh, and slowly started growing that and it’s, it start to see some success and like what does this mean to you? Followers? I see. Like it’s like this weird, I guess not really followers. Like I wouldn’t even call it likes, I just, you know, people liked my images. Yeah. Like feedback. People notice I was getting some recognition and I liked that. And I think that’s kind of what started me on like, you know, how to grow social media pages and like what goes into it and like what’s behind the scenes because a lot of people look at it and it’s just like, oh you know, post the stupid picture you get some likes. Wow. Like cool. Like that’s, that’s what social media is. But uh, I think a lot of people don’t know like what exactly goes behind the scenes and like how much time it actually takes to, you know, do something that’s that, that find some recognition.
Yeah. And we’ve been giving you, we’ve been giving you hard time cause if you’re listening to this in a year on the rock star, in her circle Instagram page, if anyone here isn’t on our Instagram stuff, the handle for it is rockstar nurse circle on Instagram. And Alex does all the management of that right now. He takes content that we’re putting out and puts it out onto, and you do a great job with that stuff. But we’ve been giving you a hard time because w and jokingly were like, Hey, when are we getting to 10,000 followers or whatever you call it. And, uh, our swipe up party, our swipe up party is going to happen at 10,000 followers. But uh, okay. So you get in, you start putting some pictures out there, you can start getting some recognition. So it kind of feels good. So social media is a creative outlet for you?
Uh, I think it, yeah, it started as that and uh, I feel like there’s a negative connotation to social media, like kind of how people use it. I feel like there’s two basis of like how you use your social media. There’s ways that a business, their social media and then a way that, you know, for personal, um, for your personal like sharing your pictures and stuff. And, uh, I feel like I’m, I’m lucky that I have like this, uh, mindset to use it for business mainly because I feel like a lot of people now, especially the kids are like teenagers are growing up with like the idea that like social media is like a necessity and like, uh, I feel like I got lucky as in like, I didn’t really grow up using social media too much and have that, like, that mindset because as for a personal gain, I don’t think it’s a very like productive or useful tool.
And I don’t think kids are teenagers should be using it. But I think as a business it’s like one of the most important fundamentals. W why? Um, I, I think it’s just a right now, especially with like the addictive things that have come out toward social media and like how it affects your brains and especially like in, in teenagers, uh, such as like young girls, um, how it affects like your dopamine levels and it’s basically like an addiction to a lot of people. And uh, I think so you think it’s important because people are getting addicted to it. In the attentions there. Uh, I think it’s important for businesses because it’s a way for you to reach out. I think it’s not important if you’re using it for a personal, like, like I guess if you’re using it as a creative outlet or something else.
And uh, maybe I’m a little biased because I did that, but, uh, uh, I think out of like, yeah, just sharing your pictures and stuff. Like obviously it’s okay, but I don’t think it should be like stressed as like some important thing that you should always have. Right. And then, so I’m curious, when you do our stuff here at Rockstar, what, what, what are you think like, what’s the thought process when you’re putting something out on Instagram for us? Cause you do a really good job with the creative aspect of it. You make things look really good, but we’re always putting out different messages and sometimes you’re putting out videos that we’ve put out like, well, how are you thinking about it? Are you thinking from engagement? What people want to hear? I’ll explain the way I look at it. Yeah. But I’m curious how you la I think I, I look for like what uh, people in rock star would be interested in.
Uh, so first things first is like your content, the minutes and the stuff that, uh, I can repurpose and use and, and post out the informational kinda kind of things because, uh, I see our page is more of like giving out free knowledge or like information to people who want it, uh, regarding like real estate or investing and so on. Uh, and then, uh, as a side from that, maybe for the pictures and stuff, it’s more like inspirational thoughts, like something to pick your day. I’ve learned to really love that stuff. And Yeah. Um, I, I of get the right, like oftentimes I look at like Gary Vee, cause I know, uh, when I had first started that was like a who I followed and like who you guys followed. And I kind of found like that connection. I was like, Oh, you know, I’ll try and do some stuff like that. And I think it’s slowly kinda grew away from that. And it’s just, uh, providing like value to two people. Yeah. Got It. Yeah. And that’s kind of the way we look at it. Like I guess in business
what we’ve learned over the years is the most important asset that you can have in business isn’t the business in and of itself. It’s not the activity that you do. So for example, real estate isn’t really the most valuable thing to us from a business perspective, as an investment perspective. It totally as a real estate stuff’s been amazing and it’s the best. But from a business perspective, the real biggest asset to the business isn’t the service or product. It is the relationship you have with the audience of people that are following you in some way, shape or form. So for us, uh, when we started at the beginning, it was a lot of email addresses. It was all, there was no real social media stuff. It was email addresses. And when you have, when you collect email addresses, the value of that isn’t the collecting of the email address.
It’s what’s the relationship you have with the people on your email list. So do you communicate once a month, you know, once a quarter, once a year, or once a week. And when you communicate, so how consistently do you communicate when you communicate, how much value are you offering? Exactly. Yeah. So it’s that kind of thing. And social media has just been another platform to do that on for, for us. And that’s kind of how we’ve been working it with you to develop these things and just offer good value. And it’s in our minds in business that’s playing the long game, you know, we’re not looking to make a sale, we’re not screaming out on some social media platforms, buy, buy, buy from us. Like today it’s more can we offer you some value so that you can conclude for yourself. These guys might be good guys and what is it that they do? Maybe I’ll want to do some business with them at some point. So it Kinda, it’s like a big business principle and it’s just social media to us is, it is almost one of the tactics in which we implement that.
Yeah. Which is kind of what you’re in. And I feel like a lot of people have like that, uh, uh, first like thought like, oh, I’ll open up my social media page. And that’s another way for me to immediately, you know, make sales and like, oh, I like, I should sell myself on this and I should make ads and I should push it. And, uh, I less see it like that. I obviously it’s, it’s good to like filter those in ever so often as like a key point. But, uh, yeah, I, I mainly think it’s the best use as like a, as a, as a followup tool, like constantly pushing good, a useful, valuable knowledge so that people can understand that, you know, you’re good at what you do, you understand this, maybe I should trust you, maybe I should do business with you. And they can make that choice by themselves rather than you trying to push that idea into their head.
Totally. There’s a principle that we kind of live by that. Um, and it’s, uh, it’s something I picked up in, out of my psychology degree, which was basically pretty much useless to me other than a few key things, is that a human nature is a really weird in that, um, we automatically us start building trust with people when we consistently are exposed to them. So for example, like if you see a stranger kind of walk by Your House one day, you totally are like, who the fuck is that guy? But if you see the guy walk by your house every day for our month, and someone asks you about the guy, you’re just like, oh yeah, well that’s just the guy who walked by every day. And you automatically build trust. You’ve never spoken to the guy, you don’t know who he is. He could be stocking the whole place.
He be trying to case the joint, who knows what he’s doing. But you’ve associated some trust because he consistently shows up. And there’s a big marketing principle in business in that the consistency in which you show up in your potential customer’s lives automatically starts building trust with people. Right. And, uh, yeah, you’re, you’re kind of summarizing that right here then. That’s kind of one of the ways we try to use social media to try to consistently kind of show up and be offering value. And then naturally people begin to trust us, um, especially in real estate. Such a kind of like kind of scammy, crazy, well, I shouldn’t say so. There’s so many good real estate vehicle are so many, but there’s a lot of bad. Oh really. Um, so how did you get yourself in here at Rockstar? Can tell us the, how did you figure this out?
There’s a story. So I guess, well first of all, like my dad was a member for, I think when I was like 16, he joined, or 15, maybe a, and he brought me along, I think when I was 16 to one of the member events. And, uh, I kinda like got interested in the idea and that’s kind of when I was like playing around with the idea of photography and stuff. And then I kinda got into portraiture, uh, which is like pictures of people and like stuff like that. So then I kinda got the idea that, oh, you know, maybe they need a photographer for one of the events. And it just so happened that one of the times you guys needed a photographer and a yeah, I emailed you and I gave a, I think like a little portfolio and like a video that I said I would do a video for you guys and uh, make, take some pictures and edit it all and it would all just be done, you know, just because I want to, I want to try it. Uh, and so we got that done and I remember I came up after the event and I said I had some ideas for your social media because I actually like research to your youtube channel and like your Instagram and at the time your Instagram wasn’t like you weren’t doing much with Instagram.
Well I didn’t know what we had on her Instagram page and I was like, he was kind of, it was honestly kind of similar as this wasn’t as polished as he asked for the graphic design. Like it wasn’t until like a 10 on the ground. Cause both nick and I are like screw graphic design. If you give people good value. Yeah. Like if you share a good value then people are going to appreciate the value and they’ll look past it. Creative. And this has been our argument with so many graphic designers over the years where like we’re spending so much time like making something look pretty. How much value is that bringing to someone if it doesn’t bring much value, I don’t care how pretty it looks, it still sucks, you know, but a, and which is cool about you, you have a blend of that kind of, I think maybe
I like when it’s, I think that when it’s aesthetic looking, it will still bring in some more people, you know, even if the content isn’t like that good.
If you bring in a no, no, no, no. Of course, you know, like the is there. But,
uh, if you add like an aesthetic feel to it, it’ll perform even better. But yeah,
I think I agree. I just haven’t really, I don’t, I, I once he data around that, but uh, I think it’d be hard to provide some bull. Yeah. Maybe we can, we can do something around those lines. But, uh, and you know what, I’ll just fill in some blanks here. When you sat down with us, you were one of the few people who wanted to at that time intern with us who sat down and gave us a bit of a business case on, I think it was a PowerPoint or keynote presentation. It was a keynote keynote presentation, which outlined what you could do for us. And Nick and I looked at each other afterwards and you made our decision really easy cause we were like, okay, this guy actually done some thought and it’s not him come us having to babysit this guy. He’s going to come in and execute on what he thinks he can do here. And, uh, for anyone listening, like if you are young and looking to get into a business, the people who are running the business or the hiring managers of business, they got all kinds of problems or dealing with, if you can come in and solve one of their problems and they don’t actually have to put a lot of mental effort towards the solution and you look at capable, it makes the decision of hiring so easy.
Yeah. And it’s, it’s funny that you say that because, uh, I actually like most of the time when I tell the story to like a couple of my buddies or something, you know, like I tell them I haven’t updated my resume. I think since like first year, like I didn’t come in here with a resume. I came in and when the presentation, uh, you know, like I, I talked about it like some of the stuff I had done and of course, um, but yeah, even then, like I haven’t, I haven’t touched my resume at all. Like, it’s, I think the best way to like push yourself into a, into a company, a is to solve one of their problems. And at the time, like when I approached you guys, like I didn’t think it was a problem, but I think it’s, uh, it was something that could see improvement.
And I had a, I had like a bunch of ideas and I had done some stuff with an extra curriculars and McMaster to like tell the side of the story. So, uh, during my second and first and second year I was like a intern on like an exec team basically. And uh, I kinda, I, I started in first year I was doing photography and first year for them, but then second year I, I became the chief creative, I guess they call it. Uh, and so I kind of became the, the saint that started doing the same thing I’m doing here basically for the program and kind of trying to get some traction on social media for them and, and getting other people interested in maybe other companies interested. And, uh, I guess that’s kind of what sparked my interest because I became kind of good at, uh, at I guess selling a program. We’re not, not, not even selling, not selling is selling. Yeah. Well like I guess like selling yourself but uh, you know, providing some useful, a useful information, you know, giving out marketing tips because there was a marketing based program, uh, showing off like what we in the program and that kind of stuff. And, and I got kind of good at it and then glow growing Instagram pages and yeah, I just found an interest in it and I thought, you know, might as well try it in the real world
you’re hitting on something really valuable here is that most people when they have a resume, they’re telling you when you sit down with the business what they’re all about. Like, I’ve done this, I’ve done that, I can do this. Meanwhile, the business owner sitting on across the desk from you, all they’re thinking about is their problems and how you potentially could solve them. So if you sit down and ask in an interview, Hey, what are the top three problems, this particular role you’re looking to solve with this, with this hiring, and then you had your, and then when you get that from the business owner and then you say, well, here are some ideas in which I think I can participate in solving those problems. You’ve now changed the conversation and you’re discussing things at the level that the business owner is discussing it or the hiring manager if it’s a bigger company, whatever.
Exactly right and that’s where you, we didn’t need your resume because you skipped right to the part of like unknowingly you are like, Hey, I think I could do this on Instagram and I can do this and at our needs at the time were like, Whoa, damn. We know we need to grow our Instagram exposure. We don’t have the time. We don’t have the cycles right now. We have all the content. We know we have content to put out there. We just don’t have it. And then you came in and saying, I can do this. I can do this. I can do this on this platform. And it wasn’t about, it was less about you specifically and more like what actions you were going to be taking. And that just made everything really easy.
I guess like an easy way to say it is like what’s better than a resume is a portfolio. Yeah, totally. What, what you can do, what you can apply, you know, take it in like a different I guess sense.
Yeah. Yeah. So good for you. So what are, okay, so that’s how you kinda got your way in here and what do you have here? What exactly do I do? What do you mean by this? Facebook. Instagram. Youtube.
Uh, so I was talking about like what exactly do I do because a lot of people wonder, and I know after I talk talked at the entrepreneurs summit, like a lot of people came up to me and like, what do you like do during the day? Like is this like a nine hour a day thing? You know, is this like a job?
Because they can’t believe it. They’re like, wait a second. Tomanek we thought might be smart. They’re really paying this guy to sit around and just do this stuff. Yeah. So outlined and what duties do on these?
Um, basically I guess an easy way to put it. As I repurpose content, like we said before, I take whatever I can find, I tried to take a, put an interesting spin on it, you know, uh, provided and like an aesthetic good looking way, a little snippets of, cause like most of your videos are like four minutes long. So that means I have four opportunities to make four different radios because Instagram has one minute videos. So one video can be repurposed into for Instagram videos. And then those four Instagram videos can go up on Facebook too. And uh, kind of remind followers what that other video. So I’ll bring, I’ll take a one minute clip of that video, I’ll post it on Facebook and then I’ll link the full video on youtube or on your rockstar member circle page. And kinda creating like a hub for everything is an easy way to put it.
So during, I guess to kind of explain about like my normal day is like I’ll come in, I’ll find one video that I want to use. Uh, I’ll repurpose that into Instagram. I’ll post it on Facebook. Uh, I’ll get hashtags done. I’ll think of a thing on the last few posts. Instagram posts. Have you putting, getting, putting hashtags? I haven’t. Yeah, you just miss them or I didn’t see them. I know. So they’re, they’re always commented, I guess I can say this now, but they’re always commented so that they’re hidden God fully in the description and people, God doesn’t look spammy. I don’t think it’s spam. Me Personally, I think everyone does it. Everyone knows it’s there. By putting those hashtags on the Instagram post, that’s still something that’s of value. Like that reminds me of, so back in the day when he used to make html webpages and to, to, to trick the search engines to rank you high, we used to put text at the bottom of pages.
So if it was a white background, we would put the text and white flour, White Font and then you know, we would get indexed because if you put like whatever, you know, for me it was like digital cameras and like you wouldn’t put digital cameras a bunch of times and then that will actually improve your ranking because you wrote about digital cameras but nobody saw it and you’re just repeating these words kind of in an invisible format. Eventually the search engine’s got smart to that and they’re like, screwing us here. Yeah, your pages crap and we’re not ranking you high. But by just putting hashtags that actually helps us with some kind of relevance for people to find you. Yeah. Why? Uh, I think it depends on also what hashtags you’re using. A, I’ve talked about this before also at the entrepreneur summit, uh, hashtags that have millions of followers on them probably won’t be too, oh my clothes.
Just because millions of people are posting on it every single day. Using that Hashtag your post, like if somebody follows that Hashtag it’s going to get flown by like it, it’ll, you’ll post it. And then 10 seconds later there’s a hundred posts cause I never find that you can actually follow a Hashtag. Yes, exactly. Okay. Uh, the useful ones I think are within the 50 to 250 k followers on it. And you find that by, uh, you can literally search up to Hashtag on Instagram. You’ll see how many people follow it, you’ll see how many posts there are on it and you can kind of understand as to where your post is going to come in. Uh, later on if you’re using that Hashtag. Also use a, you make your post and then you put these hashtags. Do you think in the suite yet is what number, sorry, 30.
So if you’re using [inaudible] search volume, the search volume would be like 50 to 250 k may be pushing it to 500 K it’s not too big a deal if you push it, especially if you have a larger follower base, it’ll show up a little higher on that Hashtag so it’s not too, too bad. Got It. Okay. Yeah. Okay. What they do, they do help a lot. Like, I know a lot of people are like, why do you post these? Like they just like, do they even do anything like you asked the but say for four as an example, like our numbers. So we have 3,500 followers right now. Um, I’d say about, we get probably a thousands thousand 500 impressions on each post naturally out of our, of our followers. And then about 400 to 500 extra come because of our hashtags. That many, 400 to 500.
Yeah. Depending on even how are our post-performance that’s sounding like 25% of all the exposure. Oh yeah. So I’ve, I’ve, I’ve had some that go up to like 700 or 800 on our, on our page, especially just because, uh, yeah, people look at these all the time. Like I was amazed because I never look at hashtags. The only time I’d look at Hashtags is if is if I’m finding a good one for us or for my business or et cetera. Um, but yeah, I never follow hashtags. I find it a little weird, but I mean, I guess other people do it, so why not utilize it? Right. It’s interesting you were talking Instagram, you still think, is it for your generation? What do you, what do you find, you and your friends, how are they picking up? Um, social media right now? Instagram’s their first stop.
Instagram is definitely the first stop. And then second would be youtube. If I had to guess. Youtube videos. It depends on your personality I guess to like what kind of content you like. If you’re trying to like bite size content, it’d be Twitter. Okay. So Twitter’s good with you guys? Uh, yeah. I think right now especially because like memes are fluctuating and all these like stupid little one liner jokes and et cetera. Like I’m not too too crazy into them, but I know a lot of people are so to uh, Instagram. Then Twitter perhaps and then after Twitter, uh, probably youtube than youtube, but I definitely drink anybody on Facebook at your age? Oh, not honestly. Not that I know of. I get Facebook. The only thing I ever check Facebook for his event via invites or like page invites to like, like a page or to look at us because of reduced down to almost groups, like part of a group on.
Exactly. I’ll use it for that. I just almost become the modern forum. I don’t know if you remember what forums were but were like online groups communicating. It’s kind of like they are the new forums. Yeah, it’s, I, I also think, uh, the reason they’re, they’re kind of dying down to is because Reddit is becoming a big forum page and got it bled red. It’s huge now. Like it used to not be have the following that it has, but it’s a, it’s like slowly growing and like all the threads are growing and people are seeing a lot of success on reddit to w so what are we doing on Reddit, Alex now we’re actually not doing, not doing mental note. Um, I w I want to ask you something. One of the biggest things, and I think this is important, so for anyone who’s younger listening to this, one of the things that attracted us and hiring to pay Alex to come in to work here where some of the skills that you had specifically video editing skills, not just to graphic skills. Yeah, and quite frankly, I mean we were outsourcing stuff. You could go to fiverr.com we could go to upwork.com if it was more intense, there was multiple resources where we could get graphic work and it wasn’t as good as some of the stuff you’re doing, but if we needed stuff, we get to go get
it and it would turn around in 24 hours and it would be no problem. It was your company. I think the marketplace is lacking in a combination or somebody who has a combination of skills that includes some graphic design, some website knowledge, specifically wordpress, some video editing knowledge, some audio editing knowledge, and then some marketing skills, some marketing knowledge. If you can combine a bit of marketing with actually the hard skills of video editing, audio editing, some graphic design work, some wordpress, specifically wordpress because wordpress still dominates a lot on on the internet. Or if I was to say it another way, some basic understanding of what not even basic, you need intermediate, you need some understanding of website development. Um, if you can smash those skills together, you are hugely valuable to a business. And that’s kind of where it freaks me out that like university you and I thought you were getting this stuff at university, but then you’re like, no, I picked up all this stuff myself.
So how did you learn this stuff? Just if anyone’s who’s a parent who’s listening to this that can repeat some something to their kids and say, hey, businesses are interested in these skills and I want to repeat this. This is a big point. Whenever we go to marketing conferences, we typically hang out with other business owners or some business owners from Toronto. If we’re going to a, a San Diego based marketing conference, we’ll have conversations like, or they’ll ask us, hey, where do you like, where can I just hire somebody who knows concepts like direct response marketing, who knows how social media works, who can do video editing, who can handle a database? We didn’t even talk about CRM, excuse me, CRM systems, um, where can I just hire someone who does all of that? And I’m like, you’re looking for the Unicorn. Yeah. Like you’re looking for a unicorn. And then when I hear universities are teaching digital marketing and they’re not really talking, talking about any of this stuff, I kind of scratched my head. I’m like, I understand universities are supposed to be a little bit of a knowledge base, like more theory theory, but we need some skills coming out of here. Um, so none of this is all. So all these skills to your self taught
a self taught. Some of them were kind of like pushed upon me. Uh, I guess when out when I was like 16, 17, uh, my dad was building up a website for like a side kind of job that he was creating for himself and a, and he told, I remember that. Yeah. He told me like, you know, if you learn this like I’ll pay for you, pay you to like learn this. And so I was like, okay, might as well try, you know, and it was pain state. Like I will be honest, there was painstakingly boring and at the time I found absolutely no use for it. I was like, Oh, why did I do this? Et Cetera, et cetera. And now when I look back on it, I am so grateful just because it helped me so much in the basis of like, knowing what goes into a website, knowing like how to put one together, understanding some of the, the little html things, like, I don’t know, html code, like off the top of my head and I can’t do it like some amazing coder, but, uh, I, I can get by with it and like, I can create my own wordpress websites and stuff like that and I can kind of handle myself.
So that would help me there. As for the, uh, kind of editing process, I kind of got into that on my own with photography and videography. I kind of grew out of photography eventually and went more into the video and, and I kind of played around with it. I wanted to make some cool edits of like what I do, you know, the kind of things that I like and, uh, it, I slowly play around with it. I tried to watch videos on Youtube of tutorials, uh, just like how to apply simple effects. And as you learn the effects, uh, you don’t really realize that you’re learning it all and that you’ll apply it somewhere else, but eventually you’ll find, oh, like this will work somewhere. Like this will work really well right here. So, oh, maybe I’ll apply this effect here. And you start to combine these effects like Photoshop.
I probably still have only like 50% knowledge of Photoshop, but I know how to do so much with it already that I can apply it like all these places. But it’s constantly changing. There’s always new adjustments or new, uh, but you have the foundation. Exactly. And you can like kind of build off of that knowledge. So, uh, yeah, I think I, I mostly learned to from the photography and the editing side of, of things and watching youtube videos of tutorials. Uh, as for like the Instagram stuff, uh, I think my, my own testing and the photography page of like, you know, how do I grow my own, you know, what will people like, well, what do people look at a, I don’t think I did it anywhere close to as in depth as I do it now. I think there is a much more that kind of goes into like a social media strategy now than I ever did before and do a social media strategy.
Uh, there’s lots of things, um, when it comes to, uh, like what it specifically consist of is it, it’d be like setting goals, like knowing what your audience wants and what platforms, the social network strategies that you’re doing, the measurements and the testings that you’re doing. And, and I can go into that in a little bit. Um, but, uh, basically now I forgot the, the little side point. But, um, yeah, like those, those things I think are, are the, the necessity for a social media strategy. Um, but as for when it, when it came to like learning it on my own, uh, yeah, I think definitely trying it and just, just creating the content in the first place is like the first step. People are always like, stuck on like, you know, how do I start this when I started, what am I going to do?
Like, what am I going to post? Who Cares? Like, who cares what you post? Just post something. People, somebody will like it. Somebody will, somebody will show some kind of interest and maybe they’ll share it and maybe they’ll find another person. Empathy. Oh, you try, you try, you know, get stuff that’d be your aunt or your uncle or your, ah, yeah. It’s just about, about trying it. I think a lot of people get stuck on the idea of like, oh, you know, it’s not going to succeed. My first page did not succeed. Like my, my first 100% didn’t succeed. Uh, uh, it wasn’t doing well for a little while and I started to slowly understand what my followers would like and I started to post things like that. And then my themes change. How did you find out what your followers would like just based on engagement from what you were posting?
Just, just based on engagement. I looked at what other people were posting within my, my niche. So at the time it was photography. So I looked at other photographers, like what kind of put up pictures were they posting? How are they editing their pictures? How, what kind of market research basically. Basically. Yeah, like I wouldn’t, it technically is market research, but it’s not like anything in depth. Uh, now I think, uh, I’ve, I’ve learned a crazy amount over the year. I think from the point when I came to you guys, like I knew the basis and now I think I can apply much more and I can take the basis further and understand, uh, the metrics that go into it. And how are you finding some of them? Like what are some of the metrics that you’re looking at? Um, so some of the metrics that I’d be looking at our, uh, let’s see here.
And Are you pulling them up from like a platform or like if we used Instagram, you’re just looking at Instagram stuff. So you look at your insights, uh, at least for the free stuff. So I’ll talk about the free stuff over now we can talk about, uh, the, the paid kind of platforms that I use afterwards. Um, for the free stuff, you would go into your Instagram, you look at your insights if you have a business profile, if you’re doing, uh, I, I’d honestly suggest to switch to a business profile, even if it’s not really a business profile. Like I, I swapped to a business profile for my photography page just because you can understand the insights from it. Uh, so these insights are things like the personal pages don’t have the personal pages. Don’t know why some people don’t turn to a business pages because some people built a huge following on business pages on Facebook.
And then Facebook changed the algorithm and basically said, we’re not gonna put you in the stream as often because you’re like a business page and people seem to be engaging only with their friends. So we’re going to chop you out of this and you don’t get as much visibility. And marketers we know of business owners were livid because they spent so many years developing that page to grow it. So some of them I know have said, screw it on Instagram. I’m foregoing some of the benefits I get and I’m keeping a personal page just as a strategy they’re using. I could see that working and, and uh, I understand that. I don’t think there’s a right or wrong, but that’s where they’re coming from. Of course. And like it, they could have that worry. I don’t think Instagram personally is you going to do something like that, like that drastic just because most of their users are most likely or business pages.
So I don’t think I’d ever see them doing that. But as for the insights, I look at things as a impressions. That’s how many times someone views your post specifically reach would talk about how, uh, how many times you read, you reach out to a new person. So if that person views it 10 times, it’s still only one counselors, like one reach, um, engagement. That’s like how many people are liking how many people are commenting. Uh, so reach is how many new people you’ve reached. Yeah. So unique, unique viewers. Okay. Got It. Got It. Okay. Yeah. So, uh, things like that. Um, if you’re going a little bit more in depth than you’re talking about, like conversions on links, uh, how long are they taking to like look at your post. Then you also have to start thinking about how long you want to make your posts.
How are you tracking conversions on links? What do you mean by that? Uh, so like how many people are clicking on the links or how many people are clicking to your, uh, depends. So it depends if you’re, if you’re promoting your post and you have a link underneath your, your, um, if I’m, if I’m talking about actual conversions, it would be like, uh, how many people go to your profile and then from your profile, how many people go onto the link that you put in your bio or how many people clicked the little website tab that’s on your page, on your profile, how many people click the email tab and like Deezer now metrics that you have to track using, uh, a different engine I guess. So like for us, I’d like iconosquare because it gives so many metrics it gives, uh, what’s the name of it? I Kono Square icon. No square.com. Uh, it’s, uh, it’s not too expensive. I think for, for three profiles we have a $50 a month. So it’s not too bad. And if you’re using it for that or are you paying for that? I think you’re, you’re paying for it. I like it when you say, I think it’s $50 a month. Okay.
Yeah. Um, so, uh, yeah, I, I like Ikonos square personally just because it gives me so much. It tracks a reach, uh, specifically it gives you graphs on like, uh, times that your followers are most active times that your followers are showing the most engagement. So then I can start thinking about timetables as to like content scan schedules, like when will I be posting it? So I choose to post that like nine, 10:00 AM and then 4:00 PM, just because that’s when our followers are online. But that may vary depending on your niche, depending on what people are doing right. And the days that you’re posting on. So, uh, yeah, it breaks, it breaks down into a lot more than people will, uh, initially think. One of the things that I think, Alex, we probably even had this chat with you, but just if anyone’s listening to this, one of the things we always believe is that ultimately you don’t own some of these platforms.
So Instagram, although we’re putting some effort into building this and we’re putting quite a bit of effort into building a following and offering some value on Instagram still. The one of the few things you own and it’s not perfect our people’s mailing addresses, which nobody sends out direct mail anymore. Um, we do. Um, but uh, and email because an email you ultimately own now the email service providers will give you all kinds of hurdles you need to jump over and sometimes your emails aren’t getting out and sometimes they’re bringing marked as unmarketable or spam even though they shouldn’t be. We’ve seen all kinds of hiccups but you ultimately owned
those. So something that we always tell people is that when you’re building up a social plan, a media platform anywhere, whether it’s Facebook, Instagram, on Youtube, ultimately at some point in that strategy you want to capture contact information, either someone’s phone number so you can start texting back and forth email address or mailing address. Cause those are things you ultimately own in your own database. So that’s something, I know we’ve chatted about that stuff, but, but making an offer on Instagram and trying to pull people kind of off into our world
anyway. So I think at that point it comes to like a timing your offers. So, uh, I think, uh, I know for like when when I started with you guys, especially with, with the ads, I was like something new to me and like the, I was trying to understand when to do that at what to do with it. Uh, depends how you’re posting it. When you’re posting it, uh, who you’re posting it to. Cause your, your, uh, obviously when you’re putting it on ad you’re, you’re talking about like different groups of people. Who are you going after? Especially with the Instagram, you can start to kind of choose who this ad is going to show up to their interests, their locations that you have to think about all these things. Especially with Instagram. Like I know a lot of people think that the automatic button, I hate that one.
I hate people who use that button. I don’t even know what’s the automatic. So, so basically when you’re promoting a post on Instagram, it gives you the option for Instagram to automatically choose who it’s going out to. So, uh, I think at lake a lot of people will, will use that feature and be like, Oh, you know, like my post is doing so well, you’re post could be doing 10 times better if you actually chose the metrics as to where they’re going. Uh, you don’t want, I, I hear this a lot, uh, with the argument on social media that Oh, there’s 3 billion people who use social media in this world. You’re not trying to market to 3 billion people. You’re trying to market to 0.001% of that entire thing. Like you’re trying to market to a couple million. I like, I think the biggest uh, reached that are like the biggest uh, market share that I, that I went for was like 3.3 million.
And that was pushing it a little bit. But like that, that was already large. How are you choosing that market reach? Just based on the hashtags that you are putting in? So, so then, then it goes into choosing location. So for Rockstar, I wanted to stay within the GTA. So I chose all the, all the cities, towns that were of surrounding it a little bit on that. And then it gave you like a user base for that geographic. Exactly. So it gave me a user base based on that. And then I went even deeper. I pushed it to ages. So I went for whatever ages are interested in rockstar material. Then I pushed it even deeper with interests. What are they interested in? Because I don’t want, you know, anyone within that age. I want the people who are interested in real estate, real estate investing, maybe a, I know you guys talked about sometimes the interest work when they’re interested in the maple leafs or the, the rafters, because I know
somehow that links all the belief fans are welcome here. Of course it’s a selfish thing. Got It. Okay. Okay. Okay, cool. So what else, what else there we, uh, we do, what else can I talk to you about here?
So then if I’m, if I’m talking to a kind of break down what it takes to create a social media strategy. Uh, so I talked about the necessary steps. So it was one to set a social media marketing goals that kind of align with your business objectives. So these, I usually call them smart goals. I learned these in school, so it’s a specific measurable, attainable, relevant and time bound. So you don’t have to specifically go about this, but, uh, like things like business conversion. So providing a sales team with like high quality leads through social media, that can be your objective. Your goal could be to drive 30 email signups per month. So that’s one, that’s one, a specific goal that you’re setting for your social media. Just because if you set save four or five of these, then you’re a, for all of your content that you’re posting, you’re not following these set rules. So now you’re not using social media has just like a random post. Now you’re using it with, uh, a set like schedule a set goal. Like what am I getting out of this? You’re, you’re kind of attaching numbers and um, I guess like success towards how your posts are doing. And I think that’s an important part for a creating.
No, it’s totally weird about listening. You talk about all this stuff is that social media came out of nowhere over the last 10 years, maybe a little bit more, but definitely the last 10 years. And now you’re the generation who’s growing up kind of with it and now we’re going to the point where it’s maturing where you’re talking about analysis of it. Yeah, setting goals around it and using it strategically. When we first started, it’s like every platform is the same. When email first came out, all it was was friends sending jokes and I mean there was a lot of horrible like porn stuff that was sent to round back then. Like it was a kind of a horrible of brutal content that was shared around some of these things. And then, uh, cause it was new and then it kind of matured and email became like this big platform that everyone was doing really smart things with and businesses were using it strategically and internally and to do marketing.
And they kind of kind of grew from there. But when email first came out, it was like if you offered, just like the joke of the day, people would give you their email address. You know? People were like, yeah, you’re looking at me like I’m crazy. Oh yeah, no, no. I know people who ran these businesses where all they said was like, give me the joke of the day. They would grow an email list so big, they would run ads on their emails that they would send out and they would make enough money off that to quit their job. Like I know people who do this kind of stuff. That’s crazy. And then so email, then matures and all that kind of goes away and now it’s like basically to convince someone to give you their email addresses like, well, who the heck are you? What are you going to do harm?
I have three email addresses, ones, my main one ones, my work in one’s my junk one, which I’ll kind of give you that one in the mode for a little bit, but I see the same thing on social media. It’s like at the beginning it was just like everybody’s sharing different, kinda almost garbagey stuff. Um, and now it’s kind of maturing and now it’s, I’m sitting in sun is hitting in front of me is like 20 year olds who was talking about the analysis of it and how to use it strategically now like five or six years ago. It was just like pictures of what you ate at lunch on social media. When I first started it was, it was crazy different and like, and now what goes into it as like attention spans and like, yeah, totally. And I want to see if, uh, if, if anyone’s listening to this, who is thinking about getting into business for themselves.
What we’ve noticed over the years is that every media platform matures. And if you can get into a new media platform early, the kind of world is your oyster. And what I mean by that is like if you got into Twitter early, you can generate such a big audience because you have no competition, right? So if you look at some of these media platforms that are starting out, um, you want to typically jump on them and really give them a run for their money. Because if you can get on there early, it really is a competitive advantage to you. Um, one of the things we did early that’s still a competitive advantage to us, I don’t know, is some search engine optimization stuff. I wasn’t even gonna say it, I’m like screw it. I want him to say yeah, but it’s some search engine optimization stuff that really built a really good traffic base from us, from Google and continues to do so.
So when you see some of these things evolving, get on early. If it’s your time you want to build a following, getting on early can be really advantageous. I wish I got on Instagram early and I use it to like the way I use it now. But you’re starting a podcast now and podcasts, is that another media or very early in the life cycle of it? Spotify is making some big news on how they’re getting into the podcast game and a much bigger way like Watson next 10 years it’s been podcasting. Yeah, I think podcasting is a, is overall a growing different things complete. I never would have thought, you know now like a couple of years ago or I guess when I was going into university I was kind of like one of the only ones who like out of my friend group kind of listened to podcasts now and what does it now?
Now if I talk about podcasts, like everyone’s listening to something. It doesn’t matter what like, oh you like hockey. I listened to hockey podcasts like this one cause it’s funny, you know? Totally. I want to ask you what, where your life is headed, but I, I got to ask you about some real estate stuff. You’ve seen your dad do some real estate stuff. Have you been involved at, are you going to ever buy some properties? You’re 20 so I’m just curious what that was actually about real estate. That’s actually my next goal. So I, I might’ve even mentioned this to you, but by the time I’m 21, I want my first rental property or like rental investment and why, why? Uh, because I also believe in different streams of income. I don’t think a, that income should come from one place and I don’t want to work a nine to four job 40 hours a week for the rest of my life to four where you were like nine to five, it doesn’t matter, you know. Um, but uh, yeah, I, I definitely see myself
within the next year buying my first property. Got It. And then what about your, what’s next for Mr Alex? You’re starting? Uh, yeah. Tell us. Yeah, so, uh, now I actually recently started a business, uh, it’s called viral push media. It’s a, it’s a marketing agency specifically about digital marketing. You know, helping, uh, ecommerce businesses create their website platforms, you know, start their social, uh, kind of trend creating content calendar is doing this kind of stuff and, and kind of marketing for them, showing how it should be done and, and providing like good quality work for the, not just you, it’s you, you have me and a, and two of my business partners, uh, Mike smoother ski, another Polish Guy, and uh, I have an issue. Um, but uh, yeah, so I have an issue is not Polish. No. It in a non person into the business.
Yeah. So, so I haven’t actually worked the shop. You’re probably all boarding Canada. We were all born in Canada, so a Canadian. Yeah. You’re proud. Canadians. Proud Canadian. But I do have my Polish heritage. Um, but yeah, so I’ve been some Kobasa yeah, plenty of, I’ll tell you something. We were in Croatia and in the summer, and my wife’s, mom’s Italian, she loves go Boston. She’s convinced, convinced that all her grandchildren love it. She went to every single butcher and grocery store, whatever city we were in in Croatia, asking for Calabasa my sing it, right? Yeah. Kobasa and uh, none of them have it. And it’s because they’re there. It’s not Poland like it’s Croatia and they have their Chavaya and all these different meats that they have, but they don’t have, it’s not like Canada where we can go walk into any grocery store and you have all kinds of different ethnic foods. She would, the whole trip was spent looking for Cabasa and she would pull butchers aside. She’s like, excuse me? Do you have any leads?
You know, and I was trying to tell her, I’m like, Hey, look at it. They’re not, they don’t have any in this entire country. Right. But uh, anyway, sorry, we got off track. So you started this business viral push media, viral post media.com. I guess that’s the website will push media.com and you guys have clients now. Yeah. So we have a listen. If you get more clients, we are your number one focus. Okay. Alex, you were skewed. Right now my focus is all rocks. I’m right there. Um, but yeah, we have a couple of clients now, a recurring, so we’re, we’re slowly starting to grow and we’re kind of getting on that client acquisition train. Um, but right now we’re, we’re mainly, like you said that this is actually something that I learned completely from you guys. I would have never pushed this to my business partners, uh, otherwise.
But yeah, now it’s all about like creating content. Um, so we’re, we’re starting like our blogs and, and kind of good at getting good, useful content and, you know, giving out the free knowledge. So if you do check out the website, it is, it is, there is a bunch of content there on like, you know, how to start on social media and how to slowly start growing and articles that we’ve written up and we’re actually coming up with a Shopify that we’ll be, we’ll be doing. So that stuff has, is in the near future. Um, but yeah, other than that, you know, I, I have the podcast, uh, think train podcast.com is the website where you can find it or it’s on iTunes and soundcloud. Um, that’s like slowly getting rebranded to, to work with the, uh, the business on the side. Um, but yeah, that’s all something that people can check out or on Instagram I’m at, uh, at think Alex k. Uh, so yeah.
You know, what’s interesting about your generation as I think in the media you got at the millennial generation gets a lot of, a lot of flack for maybe different things. Sometimes it’s maybe warranted that like, well, the millennial generation even have the opportunity to buy houses because you know, the price of assets is going up so much, but it’s just over the last year have met so many different millennials at different ages, um, that are doing really cool things. It’s almost like your generation is much more entrepreneurial than our, or at least a mine was. Yeah. You guys all see, or not all, I shouldn’t say that, but, but there is this entrepreneurial spirit where you guys seem willing to go out and carve a path of your own.
Uh, I think with that like mindset, I was very lucky just because my dad had, you know, done those things and he had started his own business first and then he started the Amazon thing and doing real estate. And the whole kind of entrepreneur nerve mindset was kind of pushed on me. Like I remember every single car ride, uh, was always, you know, business talk or we were listening to real estate cds and I’d be either like, I’d sometimes would be sleeping, but most of the times I’d be listening to that and it would be getting etched into my brain, you know? And, uh, and, and I’m grateful for that now because, uh, I feel like earlier on I was a little scared to kind of get out there. And that’s, I think, uh, also why I didn’t like the, the whole, like social media for personal use was because I feel like a lot of people are kinda scared of putting their stuff out there.
You know, how many likes am I going to get? Like, what are People gonna think of me? You guys have had to deal with that much more than we ever did. It’s much, yeah. It’s much more in like school. Like, oh it did. If I post something, will someone say something? And uh, I think I got lucky with that aspect of, you know, like I don’t care what someone else thinks. Like I want. Awesome. Good for you. Yeah, exactly. I meet people who are my age who still have a need for approval and I’m like, are you shitting me? Yeah. Like, just do what you like doing. Someone, someone out there likes exactly what you like and they’ll respect whatever you’re putting out and they’ll like your content. They’ll show that they like it. They’ll message you, you know, you’ll find some kind of a reassurance that what you’re doing is good. You just have to actually go and do it. Alex, thank you for anything else before we wrap here. No, I think, uh, I think we’re all set. Thank you for sharing your story, man. We really feel honored and grateful to have cross pass. Thank [inaudible] our biases into your bro. Yeah. I have fight us
for what you want to take your mouse and whatnot, but thanks for doing this, man. Thank you everyone. So hopefully enjoyed that chat with Alex. I, I’m sure you can agree. He’s just a great guy, so we’re grateful and blessed that he will be working with us here at rock star over the next little while. And if you’re listening to this and you want some real estate specific information, you can get that at rock star, inner circle.com, free copies of our books, videos, blog posts. We have four different free books now on that website and you can register to attend our next free introductory training class on that website as well. That’s it for now. Until next time, your life, your terms.