All business requires advertising, and Tested Advertising Methods by John Caples is a learning experience I can get behind.

If you’re into Direct Marketing at all you’ll want to read this book.  A classic and although the examples are really old the ideas and concepts can be applied to any type of advertising … real estate or otherwise.

Fore more reviews check it out on Amazon.

Posted by : Nick | No Comments »

This entry was posted on Tuesday, August 17th, 2010 at 8:53 am and is filed under Reading List. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.